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HarperCollins Launches Rayo

HarperCollins Publishers has launched Rayo, a new imprint that will market HarperCollins' romance, thriller and mystery mass market novels to the America's Hispanic market. The program began in October 2005 with the Harper/Rayo paperback co-imprinted publication of La Noche de la Bruja Muerta -- the Spanish language edition of Kim Harrison's bestselling Dead Witch Walking.


Posted on October 27, 2005












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