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The Write News: Magazine News Category
Financial Times Relaunching FT Wealth
The Press Gazette reports that the Financial Times is relaunching its FT Wealth supplement as a quarterly tabloid targeting at the wealthiest 1% of the population.
As a high-quality magazine it will target people with personal assets of more than £1 million on top of the value of their property and will cover asset allocation, new and exotic investment products, real estate, emerging markets and investment alternatives including art and wine.
Advertising director EMEA and global display Dominic Good said FT Wealth is "designed for a unique audience, making it the ideal advertising proposition for our wealth management banking clients. FT Wealth will be read by the top 1% of the population in terms of wealth, an audience which no other publication can claim to reach."
FT Wealth will also include issues such philanthropy, succession and family planning, education, matrimonial, security and social issues.
FT Wealth can also be read online here.
Posted on March 24, 2008
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Mr. Magazine Picks Most Notable Magazines of 2007
Mr. Magazine Samir Husni has announced his picks for the Most Notable magazine launches of 2007.
Included in the list of 30 magazines are Portfolio, Organic Spa, Hot Wheels Magazine, Hooah, 0-60, Urban Ink, Our Iowa, Antenna, American Drive, Aromatherapy Times, Bond, Eldr, Everywhere, Garden and Gun, Home Gym, The Journal of Life Sciences, Medical Tourism, Men's Health Living, Mob Candy, Outside Go, Russia, Science Illustrated, Scientific American Body, Se7en, Sew Stylish, Artful Blogging, Thoroughbred Style, Victoria, Wag and Heal. There is quite a variety of magazines represented in that list.
Mr. Magazine says there was a total of 715 new titles launched in 2007. Husni also notes that only only two of every 10 magazines will make it to a tenth anniversary issue.
Posted on March 21, 2008
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National Geographic Launches Green Guide Print Magazine
National Geographic is launching a new quarterly magazine called The Green Guide. The Green Guide website has been around since 2002. They answer a few questions here on the website about the decision to launch a print publication instead of a digital one.
Wouldn't it be more green to go digital-only?
We've always had a digital version of the Green Guide. So for the magazine, we partnered with Texterity to create an online edition, which gives all the text and ads in the print version, but in some ways is better because everything is hyperlinked. It's a very dynamic, paper-free version of the magazine. And it will be available February 28, a week before the print issue! See www.thegreenguide-magazine.com for details.
As for print, there's a debate about the paper that should go into magazines. Ours is Forest Stewardship Council-certified, which means the wood pulp comes from well-managed forests and is tracked at every step on the way from harvesting through processing until it reaches the printer. Ten percent of our paper content comes from post-consumer-waste recycled content-there is paper with higher recycled content, but we value FSC's commitment to forest conservation. The ink, which contains no heavy metals, was created by Quad graphics and derives from renewable sources including soy, corn and linseed.
Why did National Geographic launch such a different magazine?
National Geographic's mission is to inspire people to care about the planet. It's the mission of the Green Guide to provide people with the tools to do this. We are a research-based service invested in our reporting and we set high standards for ourselves that are consistent with National Geographic's approach. They, like us, take the tough science and make it available for lay people. We're a natural addition to the National Geographic team; you see the Green Guide is just a part of an NG-wide initiative to provide more green content in books, on television or in magazines, all working together to inspire and engage people in positive ways to protect the planet.
As the Q&A explains they also have a digital version of the magazine which can be read here.
Some of the stories in the premiere issue include Lose 142 pounds (of Carbon) in a Week, Save $60 a Week-and the Planet, Green Your Car, Greener Is Cleaner and Quiz: Is Your Salad Safe?
A subscription to the Green Guide will cost $15.
Posted on March 11, 2008
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New West Publishing Launches Quarterly Print Magazine
New West Publishing LLC is launching a quarterly print publication called The New West. The magazine will focus on the big story of growth and change in the mountain landscapes and high plains of Colorado, Idaho, Montana, Utah, Wyoming, Washington and Oregon. New West Publishing is also the publishing team behind the successful online website at NewWest.net, which has been online since 2005 and has won awards for its online journalism.
Features in the preview edition of The New West include "From Rubble to Riches," an in-depth look at how Western communities are turning old industrial sites into vibrant neighborhoods, and "The LEED Shade of Green," which examines the mounting controversy over sustainable building standards. Regular departments of the publication include Project Watch, which spotlights notable new developments; Design Showcase, which features innovative design solutions; and Metrics, a fascinating compendium of development-related data.
"Ever since we launched NewWest.Net back in 2005, our community has been asking us for a print magazine," said Jonathan Weber, founder and CEO of New West Publishing. "The New West, with its tight focus on the big story of growth and development in the region, is a logical complement to both NewWest.Net and our growing conference series."
New West produces the annual Real Estate and Development in the Northern Rockies conference, which takes places in the fall in Missoula. The company recently announced its second major conference, Designing the New West, which is scheduled for April 25 in Bozeman, MT.
NewWest.Net, a local and regional online publication, covers the culture, economy, politics and lifestyle of the Rocky Mountain West. With a wide range of writers from around the region and an active community of commenters and contributors, NewWest.Net was the winner of the 2006 Online News Association award for general excellence. “Wild Bill” Schneider, NewWest.Net‘s outdoors columnist, was honored with the 2007 Online Journalism Award for best commentary.
The editor of The New West is Robert Struckman, an award-winning reporter and editor with more than a decade of experience covering Western issues for national and local media. Marshall Hibbard is the Design Director. Contributors for the Preview Edition include well-known Western journalists such as Richard Martin, Dan Whipple, and Bill Vaughn, and photographers Anne Medley and Chris Lombardi.
New West Publishing was founded in 2005 by Jonathan Weber, who was the co-founder and editor in chief of The Industry Standard, and before that a reporter and editor at the Los Angeles Times. Courtney Lowery, a former writer and editor with the Associated Press and Lee Newspapers, co-founded the company. New West Publishing is backed by a group of angel investors, including Boulder-based venture capitalist Brad Feld, former Microsoft CFO John Conners, and television personality Maury Povich.
Posted on February 2, 2008
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DEC Launches Conservationist for Kids Magazine
New York State has launched a new nature magazine for kids called Conservationist for Kids Magazine. The magazine includes photos, articles and tips on activities designed to encourage children to reconnect with the outdoors and the natural world.
Conservationist for Kids will be published three times annually. It is written for students at or around fourth-grade level, an ideal time for children to develop an interest in the outdoors and experience it first hand. The magazine will be sent to fourth-grade classes in public schools statewide. Conservationist subscribers also received copies of the first edition.
Department of Environmental Conservation (DEC) Commissioner Pete Grannis said, "In a world full of iPods, Xboxes and 500-channel digital cable, our youngsters are spending more and more time indoors on the couch, disconnected from the natural world. Conservationist for Kids gives children across the state a reason to venture outside, offering fun and informative activities that we hope will spark a connection and concern for nature that lasts a lifetime."
The magazines's website at www.cforkids.org includes additional resources for teachers. Newsday has an article about the publication that says the spring issue of the magazine will tackle climate change.
Posted on January 18, 2008
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AllGreen Magazine Debuts
AllGreen Group LLC has announced the launch of AllGreen Magazine (CT Edition) and a new website at AllGreen.com. The new magazine and website provide environmental news, events and information. The quarterly publication will be printed on recylced paper.
The quarterly magazine-printed on a blend of recycled paper-is Connecticut's first definitive consumer guide dedicated to eco-friendly living. "Connecticut has the potential to be a leader in guiding the world toward solutions for a better planet," says editorial director Heather Burns-DeMelo. "There is a buzz in the air. From universities to government to corporations to small businesses and nonprofit organizations, there isn't a sector that's not bubbling up with innovative green initiatives. AllGreen Magazine aims to be a galvanizing force and to bring eco-friendly living into the mainstream."
The inaugural (Winter) edition of the magazine is currently being distributed to homes and businesses throughout Connecticut. Subsequent editions will appear in the spring, summer and fall, with a total circulation of approximately 100,000 copies per issue, and an estimated readership of 250,000 per issue. The Web site, currently in its beta version, will officially launch in the coming weeks.
AllGreen Group LLC's publisher is Michael J. Guinan, managing partner, who is also the principal of Hartford-based Marketing Resource Consultants (MRC), co-publisher of Hartford Magazine and publisher of CT Business Magazine, Home Living CT and The Greater Hartford Charitable Events Guide. AllGreen's senior editor is Carol A. Latter, who also serves as editor of CT Business Magazine and oversees several of MRC's other publications. AllGreen's creative director is David E. Frith, who heads up creative for MRC.
The new eco-friendly magazine is produced and published under the direction of MRC, and will be mailed quarterly with Hartford Magazine and CT Business Magazine. It will also be distributed to government officials, legislators, town chambers, hotels and eco-friendly businesses statewide, and will be available at prominent consumer events, including Sun WineFest, the Original Connecticut Home & Remodeling Show and two AllGreen-sponsored expos, scheduled for 2008 in Hartford and Fairfield County.
The premiere issue can be read online here.
Posted on January 8, 2008
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Consorta Launches Evergreen Magazine
Consorta, a healthcare organization, has announced that it will launch EverGreen magazine. Consorta says Evergreen will be the first and only healthcare industry magazine focused on green procurement and sustainable environmental practices. The magazine will be published bi-monthly tos a qualified subscriber base of more than 50,000. It will debut in May, 2008.
EverGreen will make its debut on May 20, 2008 at CleanMed 2008, the premier environmental conference for leaders in healthcare. The first issue will lead with the cover story "Greening Healthcare" and contain standing features on green building, waste reduction, healthy chemical policies, sustainable foods and food processes, clean air, energy and water efficiency, and more. The "Green Light" section of each issue will profile the environmental initiatives of a health system, hospital or healthcare facility, and "Green Support" will feature a guest environmental columnist. The magazine's "Revive" section will focus on healthcare recycling efforts, and the "Focus on Chemicals" section will look at the impact of chemical use in the healthcare industry. "Policy Watch" will provide updates on regulatory guidelines surrounding environmental issues on a local, state and national level. Plus, each issue of EverGreen will also have content on the cost savings that can be derived from implementing an environmentally preferred purchasing (EPP) initiative. A section on new products and services, along with industry news rounds out the editorial coverage.
"Consorta has long been recognized for its leadership in helping healthcare facilities reduce their collective impact on the environment and improve the health of the communities they serve," said John W. Strong, president and CEO of Consorta. "EverGreen is one more step in our journey to have healthcare professionals collaborate around topics, products, initiatives and best demonstrated practices that will benefit the environment and the health and safety of our patients and staff. By highlighting new products, featuring thought leaders in the environmental movement and sharing best practices I believe that interested healthcare providers and suppliers can - and will make a difference."
The website for EverGreen is www.evergreen-magazine.com.
Posted on December 17, 2007
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Print Magazine Launches Fall in 2007
Folio is reporting a decline in print magazine launches in 2007.
There were 389 new magazines launched in 2007. There were also 636 magazines launched in 2007.
Exactly how many depends on who's doing the counting.
"We only count magazines that we have physical copies of," says University of Mississippi professor Samir "Mr. Magazine" Husni, who tracks launches monthly on his Web site. "That is, no announcement or wishful thinking that we are launching."
Through November, there were 636 magazine launches by Husni's count, including 221 published four times or more and 363 special issues that may or may not come out with a second.
Like Folio says there was a drop but the size of the drop depends on whose numbers who use. Here are the numbers.
Mediafinder:
2007: 389
2006: 498
2005: 264
2004: 215
Mr. Magazine:
2007: 636 (between Jan and Nov)
2006: 842 (between Jan and Nov)
Folio also noted that the Magazine Publishers of America has a 7% increase over last year's title in its New and Noted database.
Posted on December 14, 2007
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Conde Nast Terminates Home and Garden
Conde Nast Publications is shuttering Home & Garden magazine the New York Times reports.
House & Garden had to contend with more than a dozen large national and regional magazines that cover much of the same terrain, like House Beautiful, Better Homes & Gardens, Traditional Home, Country Home and Home.
"The category as a whole is so crowded," said Kelly Foster, senior partner and print director at MindShare North America, a media planning and buying agency that is part of the WPP Group, adding that the magazines "get in each other's way."
That was particularly true for House & Garden, she said, as Conde Nast took the magazine into the luxury end of the market — but then ran into Conde Nast's own upscale publication, Architectural Digest. Conde Nast has two other entrants in the home design and furnishing field, Domino and Vogue Living, both started last year.
About 80 positions will be cut as a result of the magazine's closure. The may be the beginning of more print magazine gloom and doom. Charlie Rutman, chief executive for the North American operations of MPG, told the Times that the mags closing is "probably symptomatic of what we might see more of in the magazine industry."
Posted on November 21, 2007
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Conde Nast Launches Movies Rock Magazine
Conde Nast is debuting a new magazine called Movies Rock. It's a unusual publication focusing on both movie and music. L.A. Times calls it a publication "dedicated to the intersection of pop music and moviemaking."
Enter Movies Rock, a custom publishing supplement that will be mailed to about 16 million subscribers of 14 Conde Nast magazines -- such as Vanity Fair, Vogue and GQ -- beginning Nov. 1. Concocted by Vanity Fair Editor Graydon Carter as a counterpart to an earlier Conde Nast advertorial effort, Fashion Rocks (which, as its title suggests, encompasses haute couture and rock stardom), Movies Rock functions as eye candy for the coffee table and a kind of behind-the-music and behind-the-scenes compendium for iPod listeners and cineastes alike.
Edited by Mitch Glazer, a successful freelance writer turned movie scribe ("Scrooged," "The Recruit"), the glossy annual is intended as a reflection of what's hot in popular culture.
"This year going into next, you've got 'La Vie en Rose,' 'Sweeney Todd,' 'El Cantante,' 'I'm Not There,' 'August Rush,' 'Once' -- it's definitely of the moment," Glazer said, naming a number of high-profile music-driven films. "So Graydon's idea was to do a 13th issue of Vanity Fair devoted to the place where movies and music meet."
Bill Murray, extravagantly kitted out in a rhinestone-studded jumpsuit and shiny pompadour, poses as Elvis on the cover. Inside, familiar Vanity Fair photographers -- Mark Seliger, Jean Baptiste Mondino and Bruce Weber -- have snapped a who's who of musicians and actors who somehow straddle the movie-music divide: Kanye West, Nelly, Billy Bob Thornton, Eve, Freddie Highmore, Chris Brown and Zooey Deschanel among them.
The magazine is also being promoted with a December 2nd rock concert at the Kodak Theatre. You can read more about the rock concert here and here. Conde Nast also has a title called Fashion Rocks.
Posted on November 7, 2007
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Time Inc. to Launch Maghound
AdAge.com reports that Time Inc. is launching an online service called Maghound that will let people manage magazine subscriptions online. The service is billed as a Netflix for magazine subscriptions.
After years of development, Time Inc. plans to introduce an online service next year that will offer pay-as-you-go, mix-and-match, highly flexible magazine subscriptions from a variety of publishers. Consumers using the service, to be called Maghound, will be able to pay one monthly fee for three subscriptions, with the ability to swap one title out for a new one or cancel entirely at any point.
The magazines will be discounted from the regular prices. Three magazines will cost $4.95 a month through Maghound. Subscribers can also swap out one magazine for another.
The current plan calls for offering three magazines for $4.95 a month, five magazines for $7.95 a month or seven magazines for $9.95 a month -- with about 20% of the available magazines priced at a premium.
"You pay by credit card and get charged every month until you tell us to stop," Mr. Wolfe said. "If you want to switch at any point, you can switch off Newsweek for Time or something like that. You go online and make these changes. It's a solution that really addresses more of what consumers want, which is control and flexibility."
The site is expected to sell print magazines for more publishers than just Time Inc. but Time Inc. has not yet named the other publishers in involved. Can Maghound solve the magazine publishing industry's problems? It might get more people to subscribe to magazines temporarily but in the long run print magazines can't escape the increasing financial pressure posed by digital publishing.
Posted on October 29, 2007
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Donald Trump Teams With Ocean Drive For New Trump Magazine
Donald Trump is launching (for the third time now) a Trump magazine. The last version of the magazine was called Trump World - more details on that failed title here. The new luxury lifestyle glossy called Trump Magazine will start out as a quarterly magazine according to a PDF file on the magazine's website at www.trumpthemag.com.
Trump magazine is a men's luxury glossy that captures the "essence" of the
Donald Trump experience, and reflects the entrepreneurial passion and
drive that have made the Trump name equally synonymous with opulence
and business savvy. Trump is a dynamic publication, one without rival in its
competitive set-targeted to a discerning readership of upwardly mobile, intelligent men who appreciate the best out of life.
Trump celebrates life's risks and rewards in the same manner as the
magazine's namesake-the challenges of a real estate deal, the thrill of
launching a new business venture, a round of golf on an award-winning
course, a jaunt to a five-star resort-this is Trump's world! A quarterly
magazine which chronicles the people and places that shape its readers'
lives from the perspective of a 21st Century business and pop-culture icon,
Donald Trump.
A New York Times article about the new Trump magazine says it will begin with a circulation of 100,000. The New York Times says the magazine will be devoted to "ways to spend a great deal of money." But DM News says the title will "focus mostly on fashion and home-design." The description in the Times article sounds a lot more Trump-like.
Ocean Drive Media Group is Trump's partner on the new magazine. They have experience with small circulation luxury titles including Ocean Drive Magazine and Vegas Magazine. The Daily Intelligencer calls Ocean Drive the "the nation's premier purveyors of wealthporn" so they sound like a good match for Donald Trump.
Trump Magazine will debut on newsstands over the Thanksgiving weekend according to FishBowlNY. Ocean Drive will be publishing the title from their offices in Miami.
The quarterly magazine will be sold for a price of $5.95 which seems lowish for a luxury title. On the low price blogger Rex Hammock writes, "$5.95 seems awfully cheap for readers who don't have to ask how much it costs." In November we will find out if Ocean Drive can make a Trump magazine that lasts. If it doesn't Donald Trump has plenty of other projects going on like his Monopoly reality-tv show.
Posted on September 30, 2007
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Veterans Business Journal Changes Name to Vetrepreneur
The National Veteran-Owned Business Association (NaVOBA) is changing the name of its magazine from Veterans Business Journal to Vetrepreneur. The new name plate will debut with the Sep/Oct 2007 issue. In a statement the NaVOBA said the new name better reflects NaVOBA's mission.
To date, the veteran business movement has centered on mandatory federal government procurement goals started in 1999. "The name Vetrepreneur better reflects NaVOBA's mission: taking the veteran business movement beyond the Washington, D.C. beltway," said Joe Grossi, NaVOBA's corporate membership director. "NaVOBA is pushing the movement to corporate America where we convince big businesses to add veterans into their supplier diversity programs that already include minority and women-owned firms."
The name change follows exhaustive market research that indicated the veteran business movement needed a unifying message. NaVOBA found that vetrepreneurs associate strongly with being a veteran and strongly with being a business owner. But until now, they have not put those two things together.
"Previously, there was no advantage to being a 'veteran business owner.' Now great opportunity exists," said Ted Stazak, NaVOBA's veteran-owned business (VOB) membership director. "A word as desirable and unique as 'vetrepreneur' sends a strong branding and unification message to the nation's 3 million business owners who are military veterans. It says, let's build on the foundation laid by government laws and take this veteran business movement to the next level."
It does sound like a hipper name for the publication. Starting in 2008, the magazine will be increase its frequency from bimonthly to 10 times per year.
Posted on September 24, 2007
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Wall Street Journal and New York Post Newspapers Launching Magazines
Rupert Murdoch wants to add a couple magazines to his sprawling media empire.
The Media Post is reporting that new magazines are coming from the Wall Street Journal and the New York Post. The Wall Street Journal will be publishing a luxury lifestyle monthly glossy called Pursuits.
Beginning next year, The Wall Street Journal will begin publishing a monthly glossy titled Pursuits, which covers the lifestyles of the rich and famous. According to The New York Times, which first reported the news, WSJ columnist and blogger Robert Frank is the most likely candidate to become editor.
The magazine will be distributed in September 2008 as an insert in the paper's Saturday edition that is delivered to subscribers. Their magazine will also have a branded presence on the WSJ Web site. News Corporation is said to have approved the concept.
The New York Post is expanding the popular Page Six gossip column into a weekly magazine.
Also on Monday, the New York Post announced plans to launch a new weekly Page Six Magazine inserted in the paper's Sunday edition, beginning next weekend. As the title indicates, the magazine will include an expanded version of the newspaper's popular "Page Six" gossip column. The magazine, with a staff of about 20, will be edited by Margi Conklin. Conklin was formerly editor of Harper's Bazaar and New Woman. The new magazine may also feature writing by two other well-known Post gossip columnists: Cindy Adams and Liz Smith.
In the digital age launching new print magazines may not seem like the way to go but it is happening. Wouldn't newspapers be better off spending more money and focusing more energy on their websites? There is a lot of buzz about the Page Six Magazine. You can find more details on the new magazine here, here, here, here and here.
Posted on September 19, 2007
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Economist Launches Quarterly Lifestyle Magazine
The AFP is reporting that The Economist has launched a quarterly lifestyle magazine called Intelligent Life.
Now available on news-stands in both Britain and continental Europe at 7.50 euros, the 124-page magazine published at 175,000 copies aims to write about areas from travel to food, philanthropy to health, to fashion, design and the arts.
There were two reasons for the launch, editor Edward Carr told AFP, one commercial, the other editorial.
The editorial reason was that "The Economist takes on a whole set of big forces that shape the world, but there's a whole area of the reader's life we can't address in that format."
On the commercial front, the British weekly founded in 1843 believed the new magazine "could offer a more suitable environment for advertisers," he said.
An information page about Intelligent Life can be found here and an introduction can be found here. The Economist also a blog and website feature called More Intelligent Life.
Posted on September 13, 2007
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Organize Magazine Launches
A new magazine for people with too much clutter recently launched called Organize Magazine. The Sun Sentinel reports that the bimonthly magazine's second issue recently hit newsstands.
This month, short articles are packed with tips for organizing closets, garages, home offices, study spaces, hobby rooms and more.
Some examples: Set up a homework supply center in the kitchen for little kids, so they can reach the crayons and study within sight of parents making dinner.
Organize appliance manuals in one clear box, but first throw away any directions to items you no longer own and any manuals that are also online.
One favorite feature, though, is a photo spread on smart shoe-storage solutions, which might make it possible to cram a few new pairs into an overstuffed closet.
You can browse the latest issue of the magazine here on the publication's website at www.organizemag.com. You can find some bloggers talking about the new magazine here, here, here, here, here, here and here.
Posted on September 10, 2007
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Quarterly Magazine Focuses on Underwater Imagery
Eric Cheng and Elijah Woolery have announced in a statement plans to launch Wetpixel Quarterly, a high-quality quarterly showcase of the best in underwater imagery in conjunction with news and information about marine research and conservation.
The magazine's founders, Eric Cheng and Elijah Woolery - both avid divers and underwater photographers - hope to foster environmental stewardship by highlighting conservation concerns in Wetpixel Quarterly's theme-based issues.
"By drawing attention to the links between the beauty of the underwater world and the action required to sustain these environments," says Woolery, "we're hoping to increase interest in preserving threatened areas around the globe-and to help protect those areas that are still pristine."
Through interviews, articles, open contests, and, most importantly, the lenses of its contributors, Wetpixel Quarterly brings to the page a new sense of the fragility and splendor of underwater life.
The magazine is a spinoff of the Wetpixel.com website, an online resource covering underwater imagery and digital imaging for divers.
Posted on September 8, 2007
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Jane Magazine Ceasing Publication
MediaWeek reports that Conde Nast Publications is shuttering Jane Magazine. The magazine will end with the August issue. The website will also be closed.
Fairchild Publications, which has since been absorbed by Conde Nast, launched Jane with Pratt at the helm in 1997 with a 400,000 rate base. Pratt stepped down in July 2005, and Holley gave the women's title a more positive, girly attitude with a redesign that came out the following year. Holley was supposed to leave on a mission today to Uganda with actress Natalie Portman for the magazine's next cover,
Reached by cell phone today, Pratt said she was saddened by the news. "Some people think I would be gloating. When you put so much into building something, when you put that much into something, you really want it to be around."
The magazine struggled to find its place amid the established, mass women's fashion/beauty monthlies. Ad pages stood at 282 this year through July, per the Mediaweek Monitor, an increase of 20.8 percent, but were less than half of what they were two years ago. Total paid and verified circ stood at 713,581 in the second half of 2006, up 1.9 percent, per the Audit Bureau of Circulations.
A Reuters article says Jane managed a 10-year-run before its closing. It is somewhat surprising that they are not continuing the brand online. Guess the blogs like the 29-year-old virgin blog were not driving enough traffic.
Posted on July 19, 2007
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New Magazine Targets Muslim Girls
Muslim Girl Magazine is a new bimonthly magazine that debuted earlier this year with the January-February issue. An article on newsVOA describes the new magazine and says there are 400,000 to 500,000 teen Muslim girls living in North America that could be potential readers.
A new magazine hit newsstands across the United States and Canada last month. Muslim Girl is a glossy new lifestyle magazine that reflects the diversity among Muslim teens, inspires them and gives them a face and a voice.
The target audience for the new publication is Muslim women in North America aged 14 to 18.
"We know from our research that that market is about 400,000 to 500,000 teen girls," Muslim Girl Magazine editor Ausma Khan says.
Muslim American teens share common ground with their non-Muslim peers. "We know that they tend to go to public school, they watch television, they read teen magazines, they are very Internet savvy, they play video games, they shop and talk on the phone a lot," Khan says. "Those are things that they have in common with their American peers. What's different about them is that they are very proud of their identity as Muslims, and that informs their daily life. So, for example, they do things like Qura'an Study or they may go to Islamic school. They have aspects of their lives wherein they celebrate their Islamic values."
The San Francisco Chronicle has an audio interview with Ausma Khan, the editor in chief of Muslim Girl Magazine, here. Another Q&A with Khan can be found here.
Posted on July 2, 2007
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Tips and Tricks to Cease Publishing
A freelance contributor to Trips & Tricks magazine is blogging that the magazine will be ceasing publication soon.
I have been a freelance contributor to Tips & Tricks Magazine for the last 1.5 years, and I just found out today that August will be the last issue. From now on, there will only be monthly codebooks, which sounds incredibly intriguing (who wants to read people's opinions anyway?). The bigwigs at LFP were planning on firing the entire staff this week while they were away from the office at E3 promoting the magazine. But if they knew anything at all about the industry, they would have realized that E3 is still two weeks away.
The plan was to fire all employees in the middle of the week, but when I received a letter with my latest paycheck this past weekend (I was told that I shouldn’t have received it until later this week) that said "Tips & Tricks magazine is ceasing its publication of monthly issues...Thank you for your contribution to Tips & Tricks Magazine." I knew that something was up.
Monsters & Critics writes that the August issue will be the last for Tips & Tricks.
Posted on June 27, 2007
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Dragon, Dungeon and Pathfinder
Paizo Publishing recently announced the end of Dragon and Dungeon as print magazines. The image used on this post expresses exactly how Dragon readers probably reacted to the news. On Paizo's website is an informative message from Piazo CEO Lisa Stevens about the demise of Dragon and Dungeon and the future of Pathfinder.
Wizards, as the licensor of Dragon and Dungeon magazines, made the decision not to renew our license at the end of the current term. They generously gave us a ten-month notice that the magazines would be ending, even though they were only obligated to give us notice in a much shorter time frame. Once they let us know their decision, we both cooperated on a transition plan to take care of our customers. Wizards agreed to extend our original license so that we could complete the Savage Tide Adventure Path. They allowed us to time the announcement so that we could discuss it with distributors and retailers at the GAMA Trade Show in Las Vegas in April. They have also graciously agreed to allow us to continue to sell our Dragon and Dungeon products until they are gone, rather than forcing us to blow them out or destroy them at the end of the license. In short, they have really bent over backwards to allow Paizo to give our customers the best service possible in this time of transition, and for that, I am very thankful.
Many people have asked why Paizo doesn't just create new print magazines that would be just like Dragon and Dungeon, but without the official D&D content. Well, if there were a viable way for us to transition to a new magazine format, we might have. However, you can't just create a new magazine and have it automatically appear in all of the places that carried Dragon and Dungeon. Hobby store managers and gamers might understand the value of a new magazine, but what about bookstore managers, military suppliers, major magazine distributors, or advertisers? You've basically got to start over from scratch with them, and in many cases that means you have to buy your way in. When we started Paizo five years ago, Dragon and Dungeon magazines had a combined 40 years of inertia behind them, but in today's marketplace, starting a new magazine on that scale would take more than a million dollars. I'm sure that some enterprising company will come out with a magazine to try to fill that niche, but I sincerely doubt that they will be able to afford to put in the same high-quality content that Dragon and Dungeon had each month and sell it for the low price that we were able to offer thanks to the size and dedication of the Dragon and Dungeon audience.
Instead, we decided to take the type of content that you have been telling us that you have been enjoying so much in the magazines, and we migrated it to Pathfinder. Pathfinder isn't a magazine; it's a monthly 96-page, full-color book. It will feature the same artists and authors that you love so much from Dragon and Dungeon magazines, but there is no advertising (except for a few house ads in the back). The $19.99 MSRP might initially seem high compared to the two magazines, but you're really getting a similar amount of content. Dragon and Dungeon average around 55 pages of content per issue for $7.99. That's 110 pages of content for $15.98 each month. Pathfinder will give you 96 pages for $19.99, but you're buying a book that's printed on higher-quality paper and that will survive extensive use at the gaming table much better than a magazine. In short, we think that we will continue to be giving you one of the best values in gaming.
The good news in the CEO's article for fantasy fans is that Paizo is trying to transition some of the content and artwork found in the two ceased publications into a magazine called Pathfinder.
Posted on May 14, 2007
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Portfolio Magazine Debuts
These may be grim times for print magazines but that isn't stopping Conde Nast from launching its new business magazine called Portfolio. Joanne Lipman, who spent 22-years at the Wall Street Journal, is the publication's editor-in-chief. You can read Lipman's editorial welcome online here. Lipman also recruited editorial stars from major publications. A New York Times article (hat tip HipMojo) notes how the magazine is launching during troubled times.
Business is also about brains, and Conde Nast's were certainly questioned when the company announced in September 2005 that it was putting out a business magazine - its biggest single investment in a start-up - at a time when many others were foundering.
Readers were still reeling from the bursting of the Internet bubble and corporate scandals, and investors were looking at constantly updated Web sites - not biweekly glossies - for an edge. And some sizable advertisers, like the Detroit automakers, were mired in slumps of their own.
Some of the big magazines remain troubled: ad pages for the first three months of this year were down for BusinessWeek (3 percent), Forbes (9 percent) and Fortune (13 percent), compared with the same period a year ago, according to Publishers Information Bureau. Circulation at the big three has been flat or falling for the last few years, according to the Audit Bureau of Circulations.
But Portfolio would not be the first business magazine introduced during trying times. Henry Luce founded Fortune just months after the Wall Street crash of 1929, for example.
Print magazine expert Mr. Magazine also notes that Fortune magazine was launched during a grim time period.
The sad part those analysts have forgotten the history of the magazine industry plus they did not even see the magazine or any of its content. Just as a quick reminder about launching a magazine in the worst of times, Fortune was launched by Henry Luce in the midst of the Great Depression with a dollar cover price (think one dollar in 1930).
The 1930s had the Great Depression but there was no electronic media competition like we have today. Conde Nast is going to have a hard time selling this print magazine no matter how great the quality of the magazine is. If Portfolio becomes a star it will be because of the website not the print version.
Posted on April 20, 2007
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InfoWorld Shuttering Print Edition
Paid Content reports (via Bloggers Blog) that InfoWorld is shuttering its print edition. InfoWorld will now focus on the website and its events.
Another storied print magazine is coming to an end in print, and the focus is shifting to online and events: InfoWorld, the weekly magazine owned by IDG, is closing down, and the announcement will come Monday morning, paidContent.org has confirmed. It was first reported in MediaSurvey premium newsletter here. InfoWorld has been a pioneer online and has been the earliest to embrace new techniques and forms of journalism and advertising, including blogging, podcasts, RSS (and ads in it), screencasting and others, so this move probably makes sense.
The worst thing: the staff internally didn't know about this until this story came out, and got picked up by SF Chronicle and Valleywag among others. From what my sources told me, there won't be too many layoffs as most of the team had been working on multiplatform already: print, online and events. And don't discount the events side, as that was a major source of revenue for the brand.
As Editorial Dead Zone readers know the pattern of publications closing print editions to focus on online publishing has become a familiar one.
Posted on April 1, 2007
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Conde Nast Dominates Elle Nominations
The New York Post reports that Conde Nast is dominating the American Society of Magazine Editors Elle awards with 32 nominations. The New Yorker alone has nine nominations.
The New Yorker, to nobody's great surprise, led all contenders with nine nominations, including general excellence and reporting. It was followed closely by Bruce Wasserstein's New York magazine, with seven, and Hearst's Esquire, also with seven.
On a company-wide basis, Conde Nast pulverized the competition. The New Yorker's nine led the company total of 32 nominations spread over 12 magazines and one Web site. Its Vanity Fair snagged four nominations, although that magazine was passed over in the all-important general excellence category. Hearst was nominated 10 times overall.
Condé Nast boasted general excellence nominations for Conde Nast Traveler, Gourmet, GQ, Wired, Glamour and epicurious.com, as well as a first-ever for the fledgling parenthood title Cookie.
A total of 1,773 entries were submitted from 334 print and online publications.
The full list of award finalists can be found here.
Posted on March 19, 2007
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CFPN to Launch Private Wealth Magazine
Charter Financial Publishing Network (CFPN), publisher of Financial Advisor magazine, will launch a specialty magazine called Private Wealth: Advising the Exceptionally Affluent in June, 2007. The magazine will target professionals whose clients are worth $5 million to 10 million and up.
"This is a concept that we've discussed for several years and we're delighted to have the two leading experts in this area/space, Russ and Hannah, to enable us to bring it to fruition," says Simonoff. "Their insights into the field, combined with their knowledge and skills, ensure that together we can create a magazine that is at once different and compelling."
According to David Smith, Group Publisher at CFPN, Private Wealth will target professionals catering to the financial, legal and lifestyle demands of the ultra-affluent. Private Wealth will be published bi-monthly and will distinguish itself with high-quality, sophisticated editorial drawn from the extensive academic and practical experience of its contributors. The publication is intended for the advisor or provider whose established business is centered on the exceptionally affluent.
Private Wealth is intended to serve the very "top slice" of several different advisory segments, including private bankers, brokers, asset managers/investment managers, RIAs, insurance producers, trust officers, accountants, family office executives, wealth managers and luxury providers. The initial circulation will be 30,000.
The very affluent is one tax bracket that has done very well in the current economy. The editors of Private Wealth will be Russ Prince, Hannah Grove and Dorothy Hinchcliff, under the supervision of Evan Simonoff, editorial director of all CFPN publications.
Posted on March 12, 2007
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April Edition Will Be Premiere's Last
BusinessWeek reports that Hachette Filipacchi is ceasing publication of the print edition of Premiere with the April edition. The magazine's website at www.premiere.com will continue and will be eventually be expanded later this year.
The company, which also publishes Car and Driver, Elle and other magazines, said in a statement late Monday that the April edition of Premiere, which is on newsstands until April 16, will be the last for the U.S. edition. The international editions will continue.
Hachette said that Premiere's Web site would continue and will be revamped later in the year. The company had also shut the print edition of Elle Girl but kept its Web site going, a move that Time Warner Inc.'s Time Inc. unit did with Teen People last year.
Premiere was a monthly magazine but faced competition from weekly rivals such as Time Inc.'s Entertainment Weekly and others. Last year Premiere's paid ad pages declined 25 percent, according to the Publishers Information Bureau.
The magazine website does have a blog from Premiere film review critic Glenn Kenny. It is starting to look like all but the top print publications in each category will be forced to end their print magazines to focus on the Internet.
Posted on March 10, 2007
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AdWeek Announces 2007 Magazine Hot List
Adweek Magazines has released its magazine Hot List. O, The Oprah Magazine is the top winner, proving the power of the Oprah franchise in all media. Here is a chart from Adweek showing the top magazines from their list. The middle number is circulation and the number on the right is the increase in advertising revenues.
- O, The Oprah Magazine, 2,382,917 (+15.6 %)
- Real Simple, 1,959,990 (+12.3 %)
- US, 1,751,709 (+37.5 %)
- More, 1,188,932 (+25.0 %)
- Teen Vogue, 1,005,437 (+31.1 %)
- Glamour, 2,301,687 (+14.3 %)
- Allure, 1,131,262 (+15.2 %)
- Wired, 656,453 (+29.0 %)
- Martha Stewart Living, 2,000,036 (+56.5 %)
- Economist, 639,206 (+12.3 %)
More discusson of the list can be found at the New York Post and Eat the Press.
Posted on March 8, 2007
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No More Print Cracked
The Apiary has an email from the editor of Cracked Magazine that says there will be no more print issues of Cracked.
Cracked the company, I should point out, is still alive and well. We're currently all working exclusively on book projects and our website at Cracked.com right now, which pays for submissions so there will still be freelance opportunities for you in the future. But unfortunately,
distribution issues and the publishing industry as a whole made publishing a bi-monthly comedy magazine unviable. Will we revisit it in the future? Ya never know. But for now, no more Cracked magazine.
Eat the Press poses this question, "Do grown-up adult people who like The Onion and so forth really want to buy a magazine they may have read when they were pre-teens?" The Cracked.com website will continue to operate. It offers videos, articles, blogs and an online forum.
Posted on March 4, 2007
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Nick Jr. to Cease Publication
The Post Chronicle is reporting that the Nick Jr. magazine is going to stop publishing afte the April issue.
The Nick Jr. magazine tied to MTV's Nick Jr. programming will stop publication after the April issue, said the publication's New York-based parent company.
It is possible that the magazine, geared for parents and their under-12 children, could be reborn in another form once the dust settles from the recent MTV layoffs, Variety said Friday.
In a memo to staffers, editor-in-chief Freddi Greenberg said "plans are in the works for Nickelodeon to publish a magazine just for kids, and several of my staff members who you've met over the years will be working on that project."
The article says that Nick Magazine will continue publishing.
Posted on February 28, 2007
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National Association of Photoshop Professionals Launches Darkroom
The National Association of Photoshop Professionals (NAPP) has launched Darkroom, a how-to magazine for Adobe Photoshop Lightroom users. Darkroom will include tutorial articles and digital photography techniques.
"When you look at Adobe Photoshop Lightroom, you're looking at the future of the pro photographer's workflow, and a year or so from now if you're not using Lightroom, you're going to be left behind," said Scott Kelby, editor and publisher of Darkroom, NAPP president and the #1 top selling computer book author worldwide. "The integration between Lightroom and Adobe Photoshop CS2/CS3 creates the seamless, consistent, and efficient workflow that today's professionals need, and we launched Darkroom magazine to help these pros make the most of using these two amazing tools together," he added.
Darkroom will be distributed with Photoshop User magazine (published eight times a year) and available to NAPP members as part of their membership at no additional cost. A downloadable electronic version of Darkroom will be available to non-NAPP members through an annual paid subscription at darkroommagazine.com.
Posted on February 26, 2007
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Dennis Publishing Could Be Sold
Radar is reporting that men's magazine publisher Dennis Publishing, Inc. (Maxim and Stuff) is up for sale.
At last, we'll finally get to see whether Dennis Publishing president Steve Colvin's long-running campaign to slap the Maxim brand on everything from hair dye and steakhouses to the Vegas desert itself will translate into big bucks.
The New York Post reported in late September that Dennis had quietly retained media investment firm Allen & Co. to broker a sale, and that possible buyers included Girls Gone Wild meatstick Joe Francis and former Wenner exec Kent Brownridge, among others. At the time, sources told Radar Dennis had been involved in hush-hush negotiations with one eager buyer—the rumored asking price was $250 million—but that the deal fell through. Today, Dennis is making its search for a buyer public.
"Dennis Publishing, Inc. today announced that it has retained media investment firm Allen & Company as its exclusive financial advisor to explore various strategic alternatives available to the Company including a possible sale of the Company," reads a draft of the press release obtained by Radar and scheduled to go wide imminently.
A Reuters article notes a fading interest in men's titles like Maxim. Reuters says, "In recent years, circulation at key titles including Maxim has fallen as the initial buzz of the new generation of men's magazines faded." That probably explains why Steve Colvin is looking to sell.
Posted on February 16, 2007
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Radio One Buys Giant Magazine
Bizjournals.com reports that Radio One is buying Giant, an urban lifestyle publication.
Giant, launched in 2004 as an entertainment magazine for 20-something men, was re-launched under new editor Smokey Fontaine last year as a lifestyle and music magazine targeting urban readers. Recent covers have included Beyonce, Janet Jackson and Sean Combs. Fontaine will now be chief executive of Giant and gets an undisclosed financial stake in the magazine.
"For a limited amount of capital, we have now established a presence in the print media world and should be able to leverage our other media assets in various ways to increase the likelihood of success in what is unquestionably a challenging, but important business," says Radio One CEO Alfred Liggins.
Radio One is now calling itself the urban media specialists instead of the urban radio specialists now that they own Giant. Radio One paid $270,000 for Giant. The publication's staff will remain in New York City.
Posted on February 10, 2007
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Lagardère To Cut Nearly 1,000 Jobs
Lagardère, a French media group and magazine publishers, is cuting 700 to 1,000 positions according to Euro2Day.
Lagardère is shedding 700-1,000 jobs from its media division as part of an attempt to adapt its magazine, radio and television operations to the challenges and opportunities of the internet age.
The French group's media arm is dominated by its 259 magazines, which include Elle, Marie Claire, Paris Match and Car and Driver. It also includes the Europe 1 radio station and TV production companies.
On Thursday, it said that 7-10 per cent of the media division's 9,900 jobs would be cut and more than 20 underperforming magazines cease publication. It will allow some magazines to be produced under licence in countries where sales are too low to justify a direct presence. Advertising sales departments will be merged too.
It looks magazine and newspaper layoffs are an international problem as well.
Posted on January 31, 2007
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Philadelphia's Main Line Celebrated in New Magazine
The team behind the Bucks art and culture lifestyle magazine is launching a new magazine called Mainline. Mainline is a bimonthly arts, culture and lifestyle publication that celebrates the art of fine living on Philadelphia's illustrious Main Line. The magazine includes features on local luxuries and celebrities.
According to the press release content in Mainline will include exclusive views inside opulent estates and introductions to their designers; the scoop on the hottest fashions of the season and where readers can get them first on the Main Line; details on the newest spa treatments; entree to the most exclusive events across the region, and backstage, behind-the-scenes insight into the Main Line's influencers, leaders and celebrities. The debut issue includes an insider's tour of the Main Line's local Vanderbilt mansion; an in-depth profile on Wayne resident and Studio 60 star Bradley Whitford and a conversation with LCB Chairman Jonathan Newman and first look inside his own secret wine cellar.
Publisher and founder Andrew Cantor says, "As legendary as it may be, the Main Line is changing dramatically. And the things that are driving this evolution - residential and commercial development, economic expansion, shifting demographics - and the resulting growth and vibrancy that can be seen across the region, demanded a new voice: a new publication filled with information that is both useful and fun, practical and provocative, for this new Main Line."
Andrew Cantor is publisher. Marni Prichard Manko, editor of Bucks Magazine and former managing editor of Philadelphia Style, is Mainline's Editor-in-Chief. The magazine also has New York photographer Bill Heuberger providing fashion photos.
Posted on January 20, 2007
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Time Inc. Cuts 289 Jobs
Earlier this week the New York Times reported that Time Inc. planned to lay off 150 people with half of the jobs coming from the editorial departments of Time's popular magazines.
Time Inc., the publishing division of Time Warner, is planning to cut more than 150 people, about half of them in editorial jobs across the company’s best-known titles, like People, Sports Illustrated, Time and Fortune. The cuts follow about 600 last year, many of them from the company’s business side, and a decision to trim its roster by selling 18 of its roughly 150 titles.
Time Inc.'s top executive, Ann S. Moore, has not yet publicly outlined or discussed the cuts, and she declined to be interviewed for this article. But other executives said that, while Time Inc. remains profitable, with margins of about 18 percent, it is witnessing a downturn in print advertising revenue and increasingly fierce competition from the Internet.
To prepare for the future, they said, the company is cutting costs now and continuing to shift resources to its branded Web sites.
Unfortunately, Ad Age reports the real number of Time Inc. job cuts is 289 -- almost twice what the New York Times had reported. Eat the Press notes that this is Time Inc's second round of layoffs in less than a month -- the last one came just before Christmas. Gawker has a letter sent to People magazine stringers as well as other memos. Editorial job cuts have been an ongoing trend in the magazine and newspaper industries.
Jane Genova writes, "Unemployment has morphed into an equal-opportunity disease. Writers, because we tend to be underpaid (at least as compared to management), used to be immune from layoffs. No more. Today, 172 of the 289 axed at Time Inc. were editorial folks. As a writer who was blindsided when I was canned in 1987, my heart goes out to them. They always need writers, we thought - wrongly."
While the New York Times article mentioned that the number of writers covering Britney Spears' antics and career may be reduced to just one, the Writer's Blog says it is really the serious reporting that is getting axed: "Serious stories, like world events, politics and science are being cut at all major news outlets so that there can be more coverage of celebrites' antics. And that does not bode well for the state of journalism or for our society."
Posted on January 18, 2007
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Pace Communications to Publish Southwest's Spirit Magazine
Southwest Airlines' magazine called Spirit switched in January to a new contract with costom magazine publisher Pace Communications. Spirit has a monthly circulation approaching 500,000 copies and a readership of 3.2 million a month, according to Media Research International (MRI).
"We have produced a magazine that we feel fully reflects the Southwest brand and at the same time respects the great goodwill that already exists between the publication and its reader," says Craig Waller, Chief Marketing Officer of Pace and head of its inflight publishing division.
Jay Heinrichs, author of Thank You for Arguing and a former Editorial Director at Rodale, is returning to Pace after a break of several years to serve as Editorial Director of Spirit.
"The magazine has a breadth of self-contained, page-turning stories including entertaining stats useful to business people, how to fold the perfect paper plane, a special page just for children, and plenty of games," says Heinrichs.
Posted on January 8, 2007
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FHM USA to Cease in March
New York Business reports that FHM USA, a men's magazine, will cease publication with the March, 2007 issue. FHM USA was an import from the UK by Emap.
Newsstand operators in Grand Central Terminal are breathing a little easier following British-based Emap 's announcement Wednesday that it would stop publishing the American edition of FHM, the laddie magazine with the sometimes too provocative covers.
In the last year, as FHM attempted to pump up its newsstand sales, it was frequently forced to put blinders on its covers in Grand Central in the wake of complaints that photos of its models were too revealing. And the attention-grabbing covers didn't help.
"With conditions in the U.S. worsening, we have decided to suspend publication to focus resources elsewhere on faster growth platforms," said Paul Keenan, chief executive of Emap Consumer Media, in a statement. The March issue of FHM will be its last.
The article also includes data that showed FHM has really struggled recently: "Ad pages plunged 20% through November, according to Publishers Information Bureau, and ad revenue fell 15%, to $65 million." The magazine's website at FHMonline.com will continue publishing.
Posted on January 5, 2007
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Marmalade Instead of MySpace the Magazine
Paid Content reports there will be no MySpace the Magazine as was previously reported. Instead MySpace is teaming up with a magazine called Marmalade for a print magazine issue made up entirely of MySpace content. Marmalade's editors will search MySpace for content and MySpace users can accost Marmalade editors on Marmalade's MySpace page.
That didn't happen, but turns out it is tying up with a UK fashion/style magazine Marmalade to create a print issue made completely out of MySpace submissions: it will feature cover-to-cover MySpace content submitted by users, reports Guardian. I guess they need print, mainly because Marmalade doesn’t have anything on its site to begin with.
Users submit their work on MySpace's Marmalade page, and the magazine's editorial staff will also be trawling MySpace to find talent. The magazine is also going to hunt for journalists, photographers, stylists and illustrators to produce three reportage pieces, profiles and a featured interview for its March issue.
More details can be found in the Guardian article.
MySpace is to make its first move into print publishing through a deal to turn an edition of UK style magazine Marmalade over to user generated content.
Marmalade's March issue will feature cover-to-cover MySpace content submitted by users.
MySpace users can make themselves and their work known via Marmalade's profile on the website myspace.com/marmalademag, and the magazine's editorial staff will also be trawling MySpace to find talent.
The deadline for content for Marmalade's March issue is January 26.
Marmalade does have a rather unattractive logo so maybe they are a good match for that unstylish MySpace look. Marmalade magazine also has an ugly MySpace page where MySpace users can introduce themselves to Marmalade's editors.
Posted on December 19, 2006
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JPG Magazine: Peer Reviwed Photography
JPG Magazine is a photography magazine that is using the Internet to help find new photographs for each issue. Users can submit photographs which are then voted on by their peers. JPG editors will make the final selections and if your photograph is included you are rewarded with free year subscription and $100. You can see how the process works here. TechCrunch reports that the unique strategy appears to be working.
They are doing so many things right. The fact that the community decides what photos end up in each issue has resulted in a ton of activity on the website. Photographers are uploading their best work to showcase their stuff - if a photo gets picked for the magazine it’s just icing on the cake for them. Finally, every issue of the magazine is available, free, as a PDF download. Get the most recent issue here, for example.
The economics work well, too. They have good print advertisers already, including Flickr. Another sponsor, Lensbaby, is giving away a free camera lens to every winner in a category for an upcoming issue. The magazine isn’t cheap at $5.99 (a year subscription of six issues costs $25, five bucks off the cover price), but the high price and advertising success means the run of 30,000 or so print magazines is profitable for them.
You can see some of the photographs on the website here. A subscription costs $24.99 a year. You can also download or preview an issue online. For example, see the webpage for Issue 7.
Posted on December 8, 2006
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Highlights for Children Launches High Five Magazine
Highlights for Children, Inc., has announced the launch of Highlights High Five magazine, a new magazine for kids ages two to six years old. The monthly magazine will premiere with the January 2007 issue.
For 60 years, pre-readers have enjoyed Highlights magazine alongside their older siblings or with the help of parents. Now preschoolers have their own monthly magazine that is like Highlights, but every page is developmentally appropriate.
"We believe that children are the world's most important people," said Kent S. Johnson, CEO of Highlights for Children, Inc. "Creating a publication that celebrates early childhood while encouraging children to develop a love of reading and become lifelong learners fits perfectly with the mission of our company – to help children become their best selves. We are delighted to offer a magazine that is wholly dedicated to the very young child."
Highlights High Five, published monthly, offers a mix of read-aloud fiction stories, including stories that introduce the Spanish language; poems; simple nonfiction; puzzles; easy crafts and cooking activities; finger plays; and action rhymes. Also included are new versions of features familiar to Highlights readers, designed especially for preschoolers: "The Adventures of Spot," featuring the dog from "The Timbertoes," and "My First Hidden Pictures." Beckoning young children with brightly colored illustrations and photographs, the playful, user-friendly magazine is meant to be enjoyed by the child with an adult or older sibling. Many features can be enjoyed independently by pre-readers after they have been introduced to them.
The magazine will focus on fun educational features. Reading will covered in the magazine's Read Aloud Together features. Other features include puzzles (Let's Puzzle It Out); crafts and creativity (Let's Make Something!) and physical activity (Let's Move!).
Posted on November 27, 2006
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Ripplewood Holdings Acquiring Reader's Digest
Reuters reports that Ripplewood Holdings is acquiring the Reader's Digest Association. Ripplewood also has interests in Direct Holdings Worldwide and educational publisher WRC Media according to Reuters. See the Hoover's listing for more details abotu Ripplewood Holdings.
Reader’s Digest Association Inc., publisher of one of the most widely read U.S. magazines, on Thursday said it had agreed to a $1.6 billion takeover offer from an investor group, sending its share price up sharply.
Buyout firm Ripplewood Holdings leads the investor group, which will pay $17 per share, a premium of nearly 10 percent to Reader’s Digest’s closing price on Wednesday.
With the deal, Ripplewood adds to its investments in media, where buyout firms see potential to profit from the business upheaval caused by a migration of audiences to the Internet and other outlets.
Reuters says Reader's Digest has struggled to compete with new media and a lack of younger readers. They could use a much more significant and visible online approach. The article did not mention that any layoffs would result from the takeover.
Posted on November 17, 2006
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Website Launched for Inside Kung-Fu Magazine
Action Pursuit Group, a unit of Apprise Enthusiast Media LLC, has launched of a website at www.insidekung-fu.com for its Inside Kung-Fu magazine. The print edition of Inside Kung-Fu began in December, 1973.
Born of the Kung-Fu craze of the early 1970s and first published in December 1973, Inside Kung-Fu provides a compelling and informative look into the history, philosophy and technique that have made the Chinese martial arts styles popular for centuries.
In addition to the online magazine, www.insidekung-fu.com will also feature a new online e-commerce store, containing over 350 books, videos and DVDs serving the entire martial arts community from Kung-Fu to Grappling. The online store will launch from the navigation bar on the Inside Kung-Fu website, as well as other Action Pursuit Group websites in the future.
"Inside Kung-Fu has long been one of the foremost authorities on martial arts, and we are excited to finally bring this information to the Web," said Craig Nickerson, CEO of APG. "At the same time, www.insidekung-fu.com addresses the needs of Chinese-style martial arts fans everywhere for online access to the latest products. We are particularly excited about the launch of the online store, as we have received thousands of calls from customers around the world about our product availability and we can now fulfill their orders using this tool."
The website includes an online store, print subscription information, features, web content, profiles and kung-fu techniques.
Posted on November 13, 2006
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New Hobby Rocketry and Space Travel Magazine Debuts
Launch Magazine, a new bimonthly glossy magazine focused on hobby rocketry, space travel and space exploration. The magazine is published by MM Publishing and was created by veteran editors Mark Mayfield and Deborah Martin. According the press release the magazine's founders believe space is hot again with lots of private investment.
"Suddenly space travel -- led by remarkable private industry efforts -- is becoming a hot topic again," says Mark Mayfield, editor-in-chief of Launch and president of MM Publishing Inc., the company producing the new magazine. "The response to our first issue was overwhelming and it's clear that we are filling a void for readers and advertisers."
A lifelong space enthusiast who covered five Space Shuttle flights as a reporter in the 1980s, Mayfield also served as editor-in-chief of three home design-related magazines: House Beautiful, Traditional Home and Southern Accents magazines.
"I remember the Space Age as a kid, when our heroes were astronauts who risked their lives for exploration," says Mayfield. "It's different today, but there are actually so many more opportunities for private citizens to participate in space programs. Back in the 1960s, it was just NASA. Today, there are hundreds of private companies getting involved in space exploration. And there are thousands of people, many of them kids, who are flying model rockets as their way of learning and participating."
According to Mayfield, "With NASA's budgets slashed, bi | | |