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The Write News: Marketing News Category
Justice Launches a Tween Catazine
 Justice recently announced the launch of a new catazine that will be delivered two 1 million tween girls. They plan two more issues that will be delivered during the holiday shopping season. Then in 2007 they plan to go increase to eight catazines. Tween Brands, Inc.'s also publishes catazines for Limited Too. Here are some more details about Justice's recently launched tween catazine.
To help tweens put together the perfect back-to-school outfit, Justice's catazine includes 52 pages of the fall's latest styles, ranging from skinny fit jeans with long T-shirts to cargo Bermuda shorts with lace trim camisoles. The Justice catazine is unique in that it is one of the only direct mail pieces sent directly to tweens. The catazine allows tweens to see how various outfits are put together, giving them the confidence to plan their own fall wardrobes. Many tweens also read the catazine with their mothers to decide on their favorite styles for the upcoming season together, creating a positive bonding experience.
Since opening its first store in 2004, Justice has become a leading apparel brand for fashion-aware tweens. For the latest quarter that ended on April 29, Justice posted 30 percent comparable sales growth, which contributed to Tween Brands, Inc.'s record sales and earnings for the quarter. Adding to that growth, Justice also plans to open a total of 65-70 new stores this year, and 90-100 stores in 2007.
Some also refer to catazines as magalogs or payodicals. It can be confusing to determine what is what when retailers start adding editorial content. Magpie has an interesting post about the catazines and magalogs trend. Magpie also Chief Marketer article that discusses the new trend but focuses more on the new shopping magazines like Shop Etc. and Lucky.
Posted on August 29, 2006
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CBS Markets TV Shows on Eggs
 The AP reports that CBS will be marketing its television shows using eggs. CBS will use a service called on-Egg Messaging from Eggfusion that uses a laser to etch the CBS ads onto the eggs.
CBS is enlisting eggs in its scramble to attract viewers. The CBS logo and slogans promoting the TV network and its series will appear along with coded expiration dates on eggs sold by grocers - just another promotional measure in the competitive world of television.
More than 35 million eggs will be marked with phrases such as "CSI: Crack the Case on CBS" and "The Class, New Grade-A CBS Comedy" as part of a deal between the CBS Marketing Group and EggFusion, an egg-coding company.
The campaign will begin in September, when the fall TV season begins, CBS said Saturday at a meeting of the Television Critics Association.
CBS says this is just part of its "Outnet strategy." The Pleasant Morning Buzz sees where all of this is going.
What eggxactly is CBS thinking here? Apparently, CBS totally committed to its "Outernet Strategy" -- no Internet, Internets or Interweb advertising for them. So, what's next? iPod ads stamped onto oranges? Tiny MP3 players embedded in your Starbucks cup that feature Bono yelling "Uno, Dos, Tres, Catorce!!!"? Airborne holograms that follow us around screaming ads at us? The Outernet is clearly no longer safe.
Posted on July 24, 2006
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