Monster and New York Times Cut Deal
Posted on February 22, 2007
The New York Times Co. and Monster.com have cut a deal to co-brand Monster.com and the Times' newspaper websites. The deal includes 19 newspaper website, including the Boston Globe and nytimes.com site. The deal covers Monster's job listings and career advice.
The E-Commerce Times reports that Monster CEO William Pastore said in a statement, "The alliance significantly advances Monster's strategy Barracuda Spam Filter - Free Evaluation Unit to provide highly localized online recruitment and career services, allowing Monster to leverage its expertise and full range of solutions with local news outlets."
The deal certainly makes Monster even bigger when it comes to job listings. The E-Commerce Times says Monster has deals with over 60 daily newspapers in the past year.
The main benefit for both companies appears to be a cross-advertising deal the two companies will offer to recruiters. Monster.com recruiters will also be able to place listings in print newspapers. Editor and Publisher says, "Monster will introduce a new 'click-to-print' feature that will provide current online recruiting clients with a simple method to reverse-publish their job listings as print ads in Times Company newspapers."
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