that News Corp.'s ambitious iPad newspaper project, The Daily
, is coming to an end. The app will cease publication on December 15th.
The Daily reduced
its staff by one third in August, so the end of the publication is not a total surprise. However, it seems News Corp. should have given the project, which launched in 2011, a lot more time to build a readership. AllThings D
says assets will be rolled into the New York Post
Rupert Murdoch made the following statement in a press release:
"From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. Under the editorial leadership of Editor-in-Chief Col Allan and the business and digital leadership of Jesse, I know The New York Post will continue to grow and become stronger on the web, on mobile, and not least, the paper itself. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily."
Image: News Corp.