News Corp. chief Rupert Murdoch believes
The Daily, the media company's iPad-only magazine, needs 500,000 monthly readers to make money.
Bloomberg reports that
The Daily is averaging about 120,000 readers a week, which is only about 1/4 of what it needs. 120,000 is still a very impressive paid subscription number for content available only on the iPad.
People can get a free two week subscription to
The Daily on
iTunes, so the true subscriber number could be less than 120,000. Hopefully, News Corp. will give
The Daily more time to gain traction before giving up on it.
