Primedia Acquires the Kagan Group

Posted on October 10, 2000

Primedia Inc. has announced that it has entered into a definitive agreement to acquire Kagan World Media, Inc. and affiliated companies, a provider of media research, data and information. The acquisition will be paid for with Primedia stock.

``Paul Kagan and his global organization are one of a kind in the media and communications sectors,'' said Tom Rogers, Primedia's chairman and CEO. ``No source of information is more quoted about subjects ranging from radio to TV broadcasting to cable TV to broadband technology to sports and motion picture finance, streaming media and wireless communications. Primedia will clearly benefit from the enormous expertise and talent of the Kagan team, who will provide a unique strategic planning resource for Primedia's own growth and development.''

``As someone who has spent a lifetime valuing media properties and selecting high-potential media investments, I feel very confident in placing our assets in the hands of Primedia,'' said Paul Kagan. ``The fact that we sold for stock rather than cash reflects my support for Primedia's leadership and the positive effect that will have on the long-term potential of Primedia shares.''

Properties acquired include Kagan Euromedia magazine, based in London and Asia Cable & Satellite World magazine, based in Hong Kong. Kagan properties include 38 trendwatching newsletters, 95 data-centric forecasting reports and 20 executive conferences. Other Kagan assets include www.kagan.com, a global media news and data website. The acquisition also includes Kagan Consulting, which provides strategic advisory and valuation services.