Q4 2004 Online Ad Revenues Totaled $2.69 Billion

Posted on May 10, 2005

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released an Internet Advertising Revenue Report including final numbers for Q3, Q4 and full-year 2004. The report states that Search, Classifieds, Display and Rich Media continue to grow at a healthy rate. Overall industry revenues rose nearly 33 percent over 2003 totaling over $9.6 billion and exceeded the previous revenue record in 2000 by nearly 20 percent. Q4 2004 revenues totaled a record $2.69 billion, marking the highest quarter ever reported. Consumer advertisers continue to represent the largest category of advertisers accounting for 49 percent of the 2004 annual revenues, up significantly from the 37 percent reported for the same period in 2003. The largest sub-categories under the consumer umbrella include retail, automotive, leisure, entertainment and packaged goods. As a percent of 2004 total revenues, Computing and Financial Services account for 18 percent and 17 percent respectively, with Telecommunications and Pharmaceutical & Healthcare rounding out the total at 4 percent and 6 percent respectively. A copy of the full report is available for download at http://www.iab.net/2004adrevenues.



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