Reader's Digest Announces the LookSmart Network

Posted on August 14, 1997

LookSmart Limited, a subsidiary of The Reader's Digest Association, Inc., unveiled a major alliance program with Internet service providers called the LookSmart Network. The LookSmart Network combines Internet access from ISPs with tailored versions of the LookSmart search service to provide a full-service homepage for users.

"We have met with over 100 ISPs to build partnerships of lasting value to them and their users," said David Gold, director of the LookSmart Network. "We have already partnered with ISPs representing 800,000 subscribers for our tailored homepage service, including significant national players and the often underestimated regional players. We believe we offer the best partner program -- in a dozen situations where we faced stiff competition, we have succeeded every time."

The LookSmart Network provides ISP subscribers with an intuitive gateway to the World Wide Web. It contains 12,500 subject categories, AltaVista's search engine, and customizable local content. On the LookSmart Network, ISPs can also customize the homepage for their own use.

"The LookSmart Network is far and away the best content solution for us or any ISP," said Mike Maples, president and CEO of Internet America, a Dallas-based ISP with 40,000 subscribers. "The LookSmart Network offers our users a state-of-the-art navigation service with local, co-branded content that competitors can't even come close to matching."

"Reader's Digest magazine has such mass reach (15 million U.S., 27.5 million worldwide circulation) that it has more computer owners as readers than the top four PC magazines combined, allowing ISPs to reach potential new users," said Sarah Hammann, director of New Business Development, The Reader's Digest Association.



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