Reader's Digest Launches New Choices Magazine Online

Posted on November 17, 1998

New Choices, a popular publication from Reader's Digest focusing on the mature market, this week announced the launch of a new online community. New Choices offers the 50-plus Internet-savvy user an online destination filled with features including: travel, personal finance, health and fitness, as well as advice for those seeking a second career. The new site will also offer interactive chat rooms and forums for the members to air their views.

The old stereotype was that men and women over 50 were trembling technophobes who would never go near a computer, much less a modem, says Gregory Daugherty, Editor-in-Chief of New Choices magazine. That stereotype has been blown away in recent years, like many others about this surprising age group. We know that New Choices readers are fascinated by the Internet. The magazines Online column, introduced last April, is one of our best-read features, far exceeding our expectations.

With a subscription-driven circulation of 600,000, New Choices is a prestigious publication with three Folio Awards to its credit (1994, 1997, 1998). The magazine is distinctly upbeat, recognizing the vitality of the mature market. Featured articles and columns emphasize that turning 50 means you're entering a new, dynamic and forward-thinking lifestage.

Note: New Choices magazine was closed in March 2002.



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