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Posts with tag: hallmark | Return to WriteNews.com Homepage Hallmark Cards Ceases Publication of Hallmark Magazine  Hallmark Cards announced today that it will discontinue publishing Hallmark Magazine with the February/March issue now on newsstands. The Hallmarkmagazine.com website also will close.
The decision was reached after a comprehensive analysis of the current business and trends facing the magazine publishing industry as a whole, said Donald J. Hall, Jr., Hallmark president and chief executive officer of the privately-held company.
"Despite favorable consumer acceptance of the publication, we can not justify continued investment in the magazine at a time when we must focus our efforts and resources only on those projects that will lead to long-term profitable revenue growth for the company," Hall said. Min Online says that 38 people will be let go as a result of the magazine's closure. Folio says the magazine first debuted in 2006. There's a farewell message from the editors on the website. Posted on February 24, 2009 Permalink | | | Comments (View) | 
Hallmark has launched a women's lifestyle magazine called Hallmark Magazine. The publication is launching with a rate base of 400,000, but Hallmark expects paid circulation numbers to grow to 550,000 effective with the January/February 2007 issue.
"People truly trust Hallmark to help them express themselves, celebrate life's seasons and events, and connect with the people who matter most," said Nancy Small, president, Hallmark Publishing. "Hallmark is an iconic American brand that ranks in the top 2 percent of all brands, and Hallmark Magazine is a natural extension of that brand." Here is a sample of some of the content from the debut issue provided by Hallmark: Lisa Benenson, that magazine's editor in chief, says, "Once this magazine is in readers' hands, they'll notice the obvious difference between this and others in the category, and will realize they have never read or seen anything like it before." Carol Campbell-Boggs is the publisher of Hallmark Magazine. Laura Beddini is the circulation director. The magazine's website can be found at hallmarkmagazine.com. Posted on August 22, 2006 Permalink | | | Comments (View) | Diller's IAC Acquires CollegeHumor Website 
The Associated Press reports that IAC/InterActiveCorp has acquired a majority stake in the popular Collegehumor.com website.
This is the first Web site to be added to IAC's portfolio as it builds its programming division, which was launched in January. Collegehumor.com attracts more than 6 million unique visitors a month and generates more than 200 million monthly page views, according to IAC.Collegehumor.com includes a popular hotlinks section that is visited by its primarily college demographic. The website also feature pictures, videos and articles. The also includes a section for R-rated content. Recently, they ran a promotion for the Beerfest movie. The AP article says Josh Abramson and Ricky Van Veen, who founded the website in college, will continue to manage the website. Posted on August 16, 2006 Permalink | | | Comments (View) | 
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