Tech Companies Doing Brunt of Corporate Blogging
Posted on July 25, 2005An Inside Bay Area article about corporate blogging mentions the blogs by Boeing, GM and Stony Brook Farms -- which are probably three of the most frequently mentioned corporate blogs. But slowly and surely some other corporations are stepping into the blogosphere. The QuickBooks general manager agrees that companies need to be part of the online conversation.
So far it is mostly technology corporations taking part in the blogosphere -- 75% according to David Sifry, Technorati's CEO.Paul Rosenfeld, the general manager of QuickBooks Online Edition, couldn't agree more.
"The customer is already talking about the corporation and its products online. Just Google the name of your product plus 'sucks' and you'll see what I mean," Rosenberg said. "You can be a part of the conversation or you can ignore it.
"We started a blog in July 2004. We believed a more authentic and uncontrived marketing message with customers would get more of their confidence," he said.
David Sifry, Technorati's chief executive officer, said three-quarters of the 9,000 corporate blogs Technorati has tracked are high-tech companies and most of the rest are related to high-tech.
"Of the non-tech blogs, they are mostly public-relations companies, marketing consultancies and real estate," he said.