Time Magazine Group Revives Life Magazine

Posted on November 9, 2001

The Time Magazine Group announced the relaunch of Life magazine beginning with two special issues. In March, 2000 Time announced it would cease publication of Life magazine, but that it would keep the brand alive through special issues, books and the Internet. With this week's introduction of two special issues, ``In the Land of the Free,'' a collection of photography and essays documenting the Sept. 11 attacks and recovery, and ``America's Parade: A Celebration of Macy's Thanksgiving Day Parade,'' Life resumes publication of its well-known picture magazine.

Life will publish at least eight premium magazines a year, at six-week intervals, starting with the two titles being issued this week. These softcover, collectible publications will be available at newsstands. Several of these editions, including the two launching this week, will be accompanied by hardcover book versions that will sell in leading bookstores. Additional Life special editions will be published as world events warrant. Among the titles slated for 2002 are Rock and Roll at 50: A History in Pictures, American Speed: From Dirt Tracks to NASCAR and The Mafia: An American Saga.

The overall management of the Life brand will continue under the direction of the Time Magazine Group and General Manager Andy Blau. To broaden the reach of the brand beyond the eight annual special issues and capitalize on the Life legacy, additional brand extensions are under consideration, including product and image licensing, fine art production and broadcast programming.

``When Henry Luce started Life in 1936, his mission for the publication was 'to see Life; see the world','' said Blau. ``The re-launch of the title and building of the brand will help us remain true to that mission.''



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