Time4 Media Acquires This Old House Assets

Posted on January 22, 2002

Time4 Media, a division of Time Inc., has acquired rights to the This Old House brand in an agreement with WGBH Boston. For the first time, the public television series, the magazine and the website will operate under one entity, This Old House Ventures, Inc., owned by Time4 Media. WGBH Boston will retain the public television distribution rights to the series and new episodes will continue to be seen exclusively on PBS.

Eric Thorkilsen, President, This Old House Ventures, Inc., said, "For more than 23 years, WGBH Boston and Russ Morash have produced an outstanding program that is the keystone of the This Old House franchise. Now, with the television properties and website together under our purview, we are committed to building This Old House into a powerful multi-media lifestyle brand that will serve as the ultimate voice in home restoration."

This Old House Ventures, Inc., now owned by Time4 Media, includes the television series, This Old House, now in its twenty-third season on PBS. It is one of the highest-rated series on public television and currently airs on more than 300 public television stations across the United States, reaching over five million households. The monthly magazine, now in its sixth year, reaches more than six million readers.

"As publisher of the magazine for six years, Time Inc. has demonstrated a commitment to This Old House and to extending its value across media as the original, trusted source of home improvement," said WGBH President Henry Becton. "This exceptional collaboration will allow a seamless transition for the television series, guarantee its future and benefit audiences for years to come."

WGBH Boston is a public broadcasting producer. One-third of PBS's prime-time lineup and companion web content, as well as many public radio favorites, are produced by WGBH. Time4 Media, a publisher of leisure magazines, is a subsidiary of Time Inc., which is a wholly owned subsidiary of AOL Time Warner Inc.



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