Tube to Launch in Raycom's MarketsThe official launch of The Tube Music Network into Raycom Media, Inc.'s 29 markets was confirmed for the second quarter of 2005 in a joint announcement made by Les Garland, president of The Tube Music Network, and Raycom Media CEO, Paul McTear. Raycom Media owns and operates 39 television stations in 20 states, including 2 ABC, 7 CBS, 9 FOX, 13 NBC, 5 UPN and 1 WB station. Viewers in Raycom markets, which include Cincinnati, Cleveland, Memphis, Albuquerque and Albany, and account for 10% of total U.S. households, will be among the first to experience The Tube Music Network.
The Tube features a fusion of music that crosses multiple formats and spans several time frames. The Tube delves into the music video archives for classic videos from artists such as Duran Duran, The Eurythmics, Peter Gabriel, INXS and Talking Heads and features them alongside just-released promotional videos by current artists including Norah Jones, Dave Matthews, Joss Stone, Jet, John Mayer and Los Lonely Boys. Raycom said that commercials on The Tube will also adhere to standards that maintain the channel's credibility among both artists and music purists. An ad on the The Tube website says there will be no reality shows on the Tube -- clearly a way to distinguish it from MTV.
Posted on May 7, 2005