Yahoo! Inc. has revealed its most popular search
terms of 2004. Based on results culled from millions of Yahoo! Search users, the top
searches of 2004 give unique insight into this year's consumer interests and trends.
The Yahoo! Search 2004 Top 10 Searches
Last year video games and wizards ruled, this year it's all about crooner wannabes
and fair-haired beauties. The number one spot in 2004 goes to American Idol, the
reality show that boosted winner Fantasia Barrino to stardom. Not surprisingly, a
bevy of blondes round out the top four, but the order of appearance is somewhat
surprising: heiress bad girl Paris Hilton and Newlywed Jessica Simpson both rank
higher than the three-year reigning Top Searches Queen, Britney Spears. Usher is
the only non-fictional male to make the top 10 this year.
Nancy Evars, a Yahoo! Search Buzz Index guru, says the shift in America's interest this
year from geek to chic is an excellent read on what fascinated consumers' interests
"The 2004 results illustrate that while people follow scandals and heartbreaks,
they also have other interests. Controversy rocked several of this year's top search
queries, but sports searches also made the list thanks to the increase in popularity
of fantasy sports and the surging demand for pro-sports statistics," said Evars.