23% Have Downloaded Ringtones to Mobile Phones

Posted on September 5, 2005

New research from global marketing research firm Ipsos-Insight shows that an increasing proportion of Americans are using their mobile phones to download ringtones and are beginning to sample other mobile entertainment content. Findings from the latest edition of TEMPO, Ipsos Insight's quarterly study of digital music behaviors since 2002, reveal that nearly one-quarter (23%) of American mobile phone owners have downloaded ringtones to their mobile phones. This translates into approximately 30 million Americans within the current U.S. population, and marks a dramatic increase over the past 12 months, when only 5% of mobile phone owners had downloaded ringtones. Young Americans are not surprisingly the most prolific ringtone downloaders, with half of 12- to 24-year-old mobile phone owners reporting they have done so (52%, 12-17 and 49%, 18-24). The research reveals that older Americans are also experimenting with ringtones; 30% of 25-34 year olds, 17% of 35-54 year olds, and 5% of Americans aged 55 and older having downloaded ringtones to their mobile phone.

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