3dfx and Imagine Media Announce Partnership
Posted on December 20, 19993dfx Interactive Inc. and Imagine Media, Inc., have announced that the companies have signed an exclusive agreement to promote 3dfx and its gaming website on the DailyRadar.com site. As part of the partnership agreement, 3dfx will have a major presence in many areas of the new site. 3dfx will continue to sponsor the popular game of the week feature, while delivering exclusive content to DailyRadar.com. 3dfx will also sponsor contests throughout the year, in addition to cross-promotional activities.
"With millions of visitors since we launched in September, 3dfxgamers.com has been a phenomenal success," said Scott Taylor, director of Internet marketing at 3dfx Interactive, Inc. "Partnering with Imagine is a strong opportunity for us to drive even more traffic to 3dfxgamers.com and introduce more people to the Voodoo experience and the ever-growing 3dfx user community."
"3dfx has long been a leader in the 3D graphics industry, with clearly one of the strongest brands in 3D hardware," said Roddy de la Garza, publisher of DailyRadar.com. "By working with 3dfx, we hope to further both brands within the gaming community while building larger user bases for 3dfxgamers.com and DailyRadar.com."