Advertiser Interest in Blogs Growing

Posted on May 8, 2005

A Reuters news story says that more big media companies are looking at blog strategies. The article has some interesting facts on advertisers -- including a Forrester Research study that found 64% of marketers are interesting in advertising in blogs.

Buczaczer expects a handful of blogs will develop an audience large enough to secure more substantial ad dollars this year. A wave of companies will also start blogs to create more immediate links to consumers in the near term, he said.

As many as 64 percent of marketers are interested in advertising on blogs, according to a Forrester Research study, though their investment would still be a fraction of the $14.7 billion expected to be spent on Internet ads this year.

Another 57 percent are looking to include marketing messages on RSS (Real Simple Syndication) feeds which allow a viewer to see instantly updating headlines from news, Web logs and other sites via a simple Internet browser.

The article says that Tribune Publishing, the publisher of the Chicago Tribune and many other newspapers, is working with Arianna Huffington on the much publicized launch of the Huffington Post, which debuts tomorrow, May 9th, 2005.

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