Alloy Online and The New York Times Learning Network Announce Content Partnership
Posted on September 17, 1999Alloy Online, Inc., an Internet destination for the Gen Y audience, and Times Company Digital, the Internet business unit of The New York Times Company, have announced that The New York Times Learning Network will provide daily news content to the Alloy Online website. Content from The New York Times Learning Network, which features interactive resources based on the content of the newspaper for students in grades 6-12, will be prominently featured within the "Today in Alloy" channel.
"By viewing our active message boards and chat rooms and interacting with our community, we know that teens are very interested in the events of the day," said Matt Diamond, CEO of Alloy Online. "Partnering with The New York Times Learning Network allows us to provide the Alloy community with current events and commentary from the undisputed `newspaper of record,' putting the high-quality content of The New York Times into context for Gen Y."
Under the agreement, The New York Times Learning Network will provide Alloy with daily content for the Gen Y audience from the "student connections" section of the website. Daily headlines will be featured on Alloy's homepage and linked to the "Today in Alloy" channel. Content will be presented in a custom designed environment entitled "The 411 Brought to You by The New York Times Learning Network."