Alpha Media Folds Print Version of Blender

Posted on April 18, 2009

BlenderThe New York Times reports that Alpha Media Group is shuttering the print version of Blender. Thirty jobs were cut.
"We went as far as we could in a difficult environment," said an Alpha Media spokeswoman, Nora Haynes.

About 30 people will leave the company as a result of the magazine's closing, she said.

Alpha also is combining its magazine Maxim with Maxim.com, which means a few staff changes and, potentially, more layoffs. Joe Levy, the editor in chief of Blender, will become editor in chief of the combined Maxim and Maxim.com; Jay Woodruff, formerly editor in chief of Maxim Digital, will become chief content officer of the operation.

Blender has been publishing since 2001, featuring music reviews, recurring features like "greatest songs ever," and articles on Ludacris and Radiohead. It is aimed at young men and its covers have tended to feature female singers, like Fergie and Nicole Scherzinger of the Pussycat Dolls, in come-hither poses.
Gawker reports that ad sales a Blender plunged 57% from January to April, 2009. Blender will continue online at Blender.com.

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