American Media's Thalia Magazine Premieres
Posted on April 30, 2004American Media has launched Thalia magazine, a celebrity inspired magazine for young Hispanic women. The magazine's namesake is major international recording star Thalia. A joint venture between AMI in partnership with former Sony Music Chairman Thomas D. Mottola and Thalia Sodi, the launch of Thalia is AMI's third high profile magazine focused on the Hispanic audience, joining Mira, and Shape En Espanol. It will initially be published as three AMI Specials. Thalia will contain a mixture of health, beauty, fashion and spiritual tips as well as celebrity interviews and aspirational stories.
"This is going to be a magazine especially for Latina girls," said Thalia in commenting on the magazine. "It's going to have an inspirational, positive, you can do everything, live it well attitude," she concluded.
Thalia will be supporting the launch of the magazine with a series of personal appearances in a variety of cities as she embarks on an extensive US tour this Spring. She appeared recently at the Hudson News Stand in New York's Grand Central Station, one of the busiest newsstands in the country and also appeared at the Astor Place Kmart in downtown Manhattan yesterday afternoon.
"AMI has demonstrated its expertise in reaching the Hispanic audience with its other magazines," said Sue Yein Butcher, who oversees the company's Spanish language magazines. "Thalia expands that base with a magazine that's perfect for today's young Hispanic reader who previously didn't have a publication focused on their interests."