American Profile to Launch Southeast Edition in April

Posted on February 9, 2000

American Profile, a national magazine with regionalized editorial content celebrating life in America's hometowns, will launch in the Southeast region of the U.S. in April 2000, six months ahead of its original timeline. As previously planned, the Midwest edition of the supplement for hometown and community newspapers also is set for April 2000, and will be followed by consecutive expansions into four other U.S. geographic regions. American Profile is published by the Publishing Group of America (PGA).

"So many requests came in to launch early, we accelerated our plans," said Dan Hammond, publisher and CEO of American Profile. "The newspaper publishers, editors and state press association executive directors have enthusiastically embraced American Profile as a product that is ideally suited for community newspapers and the interests of their readers."

Each edition of American Profile will include a broad range of regular features, including regional selections of Hometown Heroes, Close-To-Home regional calendars of events, as well as national stories on celebrities with hometown ties, health trends, entertainment, and important current issues. A special regional editorial feature of each issue is a profile of one of America's great hometowns.

"American Profile is one of the most exciting ideas for smaller newspapers that I have seen in my 40 years in the business," said Dennis Schick, executive director of the Arkansas Press Association. "By offering the enhancement of a four-color magazine, publishers can increase their circulation and even align advertising rates to reflect the expanded editorial content. There is even a promotional package of `house' ads available to assist publishers in promotion."