B.I.G. Hires Extreme Sports Experts
Posted on October 27, 1999Broadband Interactive Group (B.I.G.) has announced the expansion of its management dream team, including Skip Sneed, former editor of Surfing magazine. Sneed joins B.I.G. as the new editor of Wave Action, one of B.I.G.'s free sports magazines with a circulation of 150,000, and as the surfing editor of gotcha.com.
Sneed brings more than seven years of editorial and industry experience to the B.I.G. team. At Surfing, he was responsible for targeting a youth audience and for creating the highly successful Vans/Surfing Air Tour. While at Surfing magazine, Sneed was also a contributing writer for major surfing publications worldwide and was an interviewer for Board Wild, a television series which currently airs on Fox Sports Net.
B.I.G. recently announced a television deal with Fox Sports Net to provide a daily one-hour extreme sports program to debut Jan. 1, 2000. B.I.G. also licensed the Gotcha, MCD and GirlStar clothing brands to Gotcha Sportswear, a new company formed by Gotcha International and extreme sports apparel manufacturing veteran, Snowmass Apparel, Inc.