BarnesandNoble.com and America Online Expand Partnership
Posted on December 17, 1997
BarnesandNoble.com and AOL Networks announced an agreement to renew and significantly expand their existing online relationship.
AOL will receive payments totaling $40 million over the four-year term of the agreement. BarnesandNoble.com has been the exclusive bookseller in AOL's Marketplace since March 1997; this agreement will leverage the brand recognition and extensive product offerings of BarnesandNoble.com across the AOL service to AOL's more than 10 million members with one of the broadest and most comprehensive integrations by an AOL partner.
This expanded relationship gives BarnesandNoble.com extensive placement and visibility throughout the AOL service, including the AOL "Find Central" area and AOL Studios properties like Entertainment Asylum, Electra, Real Fans, Love@aol and Digital City.
BarnesandNoble.com will also leverage a host of promotional and marketing opportunities throughout the AOL service in such high-traffic areas as Personal Finance, Lifestyles and Entertainment; in more targeted areas like Health, Travel, WorkPlace and Influence; and in virtually all of the current international services. BarnesandNoble.com will also be directly accessible from online auditoriums during select live events with authors and personalities.
