Barnesandnoble.com Purchases Books.com
Posted on November 3, 1999barnesandnoble.com has announced that it has signed an agreement with Cendant Corporation, to purchase the URL, www.books.com, and the Books.com trademark. The URL books.com will be redirected to the barnesandnoble.com site, www.bn.com. In addition, barnesandnoble.com has developed cross-marketing relationships with other Cendant properties such as ShoppersAdvantage.com and DaysInn.com. These properties will become part of the barnesandnoble.com Affiliate Network.
"With this purchase, barnesandnoble.com now owns the two URL's most associated with books - www.bn.com and www.books.com," said Carl Rosendorf, senior vice president, barnesandnoble.com. "We see this agreement with Cendant as a way to provide a superior shopping experience for Books.com's broad base of book buyers."