BBC and CNN Most Trusted Global News Brands

Posted on May 4, 2006

Reuters reports on the results of a poll that surveyed 10,000 adults in 10 countries to see what news networks they trusted. CNN and BBC won global news trust and Fox News was the most trusted news source in the U.S. despite the fact they only 11% of Americans named them as the most trusted news source.
Seventy-two percent of all respondents said they followed the news closely, including 67 percent of those 18 to 24 years old.

Asked to name the news source they most trusted, without any prompting, 59 percent of Egyptians said Al Jazeera, 52 percent of Brazilians said Rede Globo, 32 percent of Britons said the BBC, 22 percent of Germans said ARD and 11 percent of Americans said Fox News, each leading their respective nations.

The most trusted news brands globally were the BBC, Britain's publicly funded broadcaster, and CNN, which is owned by the world's biggest media conglomerate, Time Warner Inc..

Three Internet portals -- Google, Yahoo and Microsoft/MSN -- received the next highest trust ratings across the 10 countries, when respondents were prompted with 16 different brand names.

Although trust in media has grown in most countries over the past four years, the survey found, 28 percent of people across the 10 countries either strongly agreed or somewhat agreed with the statement: "In the past year I have stopped using a specific media source because it lost my trust."
Another interesting result of the poll was that 34% of South Koreans said the Internet was their most trusted news source compared. For the rest of the planet only 9% said the Internet was their most trusted news source. However, this number jumped to 19% in the 18 to 24 demographic.