BET Acquires Heart & Soul Magazine
Posted on May 12, 1998
Debra Lee, President and COO, BET Holdings, Inc. announced that BET Holdings, Inc. has purchased Heart & Soul magazine from Rodale Press Inc. Heart & Soul is a national health, fitness and beauty magazine targeted toward African American women with a circulation of 292,000. Heart & Soul will join BET's growing publishing division which includes Emerge and BET Weekend.
"The purchase of Heart & Soul magazine will add a new health, fitness and beauty component to the BET publishing family that enables us to address the many health and beauty issues facing African American women throughout the country," said Debra Lee, President and COO, BET Holdings, Inc. "We believe the strength of the BET brand combined with our marketing expertise will enable Heart & Soul to expand its circulation and deliver higher advertising value."
BET's first issue of Heart & Soul will be the July/August 1998 edition. The bi-monthly magazine was first launched in 1993 by Rodale Press, Inc. BET Holdings, Inc., is a multi-media entertainment company which owns and operates Black Entertainment Television (BET).
