Better Homes and Gardens Launches Family Money Magazine

Posted on August 12, 1997

Better Homes and Gardens Family Money Magazine magazine, launched by Meredith Corporation, is a publication geared to busy families who want practical, easy-to-understand information and advice on family finances. The magazine helps readers make the most of their money through wise planning, spending, saving and investing. Its goal is to provide information that will increase consumer comfort with the many financial services available to them.

"We believe there is a need out there for accessible information on managing your money," says editor Charley Blaine. "It's not that there is a lack of information; the problem is that it often isn't presented in a way that's easy to learn and understand. Family Money magazine helps ordinary people make the most of what they've got," Blaine continues. "Our readers are primarily concerned with how to finance their kids' educations and how to save enough for retirement. We will capture their attention with information that they can immediately put to use to make their money grow."

Available on newsstands nationwide ($2.95 for the premier issue; $3.50 thereafter) and through yearly subscriptions ($14), the magazine launches with a rate base of 250,000 and will be published quarterly. Articles featured in the premier issue include "10 Family-Friendly Mutual Funds," "Starting Over: Remarriage & Money," and other topics of concern to baby boomers. The next issue will appear in December 1997 with a rate base of 350,000.

About the Editor: Charley Blaine, an 18-year veteran of financial and business journalism, was business/financial editor of The Times Picayune in New Orleans for ten years before joining Family Money in 1996. He earlier worked as a reporter at USA Today and at newspapers in Idaho, Oregon, and New York.