Business 2.0 Debuts in the UK

Posted on June 2, 2000

Business 2.0, Imagine Media's new economy business magazine, made its UK debut this month. Business 2.0 focuses on individuals it calls ``Transformers'' - the key influencers of business in the Internet Age. The premiere issue features a cover story entitled, ``The New Economy Starts Here,'' and will delve into the New Economy's arrival and effect on the UK marketplace.

``Globalization of business is one of the most important aspects of this New Economy. It is only natural for us to leverage and extend the success we've enjoyed over the past two years in the U.S. to the burgeoning international marketplace. The UK, home of our parent company The Future Network, is an ideal market for Business 2.0 to extend its international reach,'' said Michela O'Connor Abrams, president of Imagine Media's Business Division and publisher of Business 2.0.

Business 2.0 will be available at all major newsagents throughout the UK and at airports and travel points throughout Europe. The 164 page first issue has a print run of 140,000, part paid-for and part-controlled, and carries 49.5 pages of advertising. The UK circulation is targeted for 50,000. The publication will debut next in Germany on August 24, and later in 2000 in France.

Business 2.0 in the UK is led by Editor in Chief Mark Halper, a US business and technology journalist who has written for the New York Times, Forbes, Fortune, Business Week and Wired. His team of editorial contributors includes Caroline Merrell, Banking Correspondent, The Times; Chris Ayres, Media Business Correspondent, The Times and the editor of The Times' E-Business Saturday magazine; Charles Arthur, Technology Editor, The Independent; Tom Standage, science and technology correspondent at The Economist; Robert Leedham, managing editor of Express Newspapers' Express Online; and former Computing editor Jerry Sanders, a regular commentator on BBC Business TV and Sky Business News.