CBS Markets TV Shows on Eggs

Posted on July 24, 2006

The AP reports that CBS will be marketing its television shows using eggs. CBS will use a service called on-Egg Messaging from Eggfusion that uses a laser to etch the CBS ads onto the eggs.
CBS is enlisting eggs in its scramble to attract viewers. The CBS logo and slogans promoting the TV network and its series will appear along with coded expiration dates on eggs sold by grocers - just another promotional measure in the competitive world of television.

More than 35 million eggs will be marked with phrases such as "CSI: Crack the Case on CBS" and "The Class, New Grade-A CBS Comedy" as part of a deal between the CBS Marketing Group and EggFusion, an egg-coding company.

The campaign will begin in September, when the fall TV season begins, CBS said Saturday at a meeting of the Television Critics Association.
CBS says this is just part of its "Outnet strategy."

More from The Write News


  • Economy Adds 211,000 Jobs in April 2017


  • Yahoo and AOL to Become Oath After Verizon Combines Iconic Web Brands


  • Donald Trump Blows a Kiss at FBI Director James Comey




  • Donald Trump Tags Wrong Ivanka in Retweet of Random Twitter User


  • Donald Trump to Use Personal Twitter Account as President