Chiappardi and Lyman Launch New Entertainment Company

Posted on March 3, 2005

Bob Chiappardi of Concrete Marketing Inc. and Kevin Lyman of Vans Warped Tour, have announced the creation of a new entertainment company, Warcon Enterprises, LLC. The company is designed to appeal to young music and action sports lifestyle consumers, both male and female, between the ages of 12 and 24. Warcon is conceived as a new brand name with record label, touring, publishing, design, media management and clothing divisions. The intention is that targeted consumers will come to recognize the Warcon name will represent everything in the punk/metal/post-hardcore lifestyle. Warcon's founders say they recognize the fact that unlike years ago when records had few competitors (like video games, Internet, sneaker companies) to attract the attention of young consumers, today just being a record company is not enough. Therefore, providing a variety of music and products that appeals to their overall lifestyle interests is the best plan. Every CD released by Warcon (through Fontana, the new indie distribution company of Universal Music Group) will include a free DVD magazine with music videos, movie trailers, songs and limited, demographic-specific advertising. Chiappardi is the founder and CEO of Concrete Marketing Inc., an independent music and lifestyle marketing company in the music industry. Lyman is the co-founder of the Vans Warped Tour, a music and extreme sports festival tour. 2004 was the tour's 10th anniversary. Each year, the tour reaches more than 600,000 young fans.