Children's DVD Sales Climbing
Posted on April 9, 2005
The children's video market, a growing $4.8 billion market, is fueled by three main trends: sell-through versus rental, DVD conversion, and pop culture savvy kids, according to The U.S. Market for Children's Video Products. This latest report from market research publisher Packaged Facts finds that not only are kids aware of every entertainment trend, they have the purchase power to act on their entertainment likes and dislikes. Children's video is an anomaly in the video world because the market is supported more by "sell-through" than rental. Children will often watch the same movie or video programming repeatedly, which is why many parents opt to buy the video cassette or DVD instead of renting it over and over. Outright purchase was the more lucrative "kidvid" sales mode in 2004, turning over close to $4.4 billion, a 12% increase over 2003. Alternately, rentals were $485 million at retail in 2004, down 8% from the previous year.
