Children's Television Workshop and Kidsbooks Inc. to Publish Interactive Cloth Books

Posted on March 8, 1999

Children's Television Workshop (CTW) and Kidsbooks Inc. will develop and publish Sesame Street interactive cloth books, announced Nina Link, CTW group president, publishing and new media, and Kevin Murphy, Kidsbooks president.

Distributed through trade and mass market stores, catalogs and book clubs, the six to eight-page books will be targeted for babies and toddlers. Each cloth page will feature interactive devices, such as zippers, buttons, and lift-the-flaps, as well as textured fabrics and other kid-friendly materials. The books will be packaged in a soft plastic carrying case.

"We are thrilled to be working with the industry leader in interactive cloth books especially as CTW looks to extend its brand into additional markets," said Link. "Families recognize and appreciate Kidsbooks' quality educational and entertaining products. We are proud to partner with them and be able to offer this unique selection to our youngest fans."

The first two of the 10-book selection will feature one of Sesame Street's favorite characters, Elmo, and will debut in Fall 1999. Children's Television Workshop is a not-for-profit company using media to educate and entertain children and families worldwide.

Founded in 1987, Kidsbooks creates, publishes, and distributes educational fiction and non-fiction books to retailers, schools, direct marketers and special markets. Formats include both hard and softcover, board, cloth, lift-a-flap and pop-up.