ClickZ Corporation Acquires Who's Marketing Online
Posted on April 1, 1998
The ClickZ Network, publisher of the popular daily online marketing resource ClickZ, and Microscope, has announced the acquisition of Who's Marketing Online, a Web-based magazine which provides hands-on tips, reviews, and resource listings for professionals new to online marketing.
"Our goal is to establish ClickZ as the ultimate resource for anyone interested in doing business on the Internet." said Andrew Bourland, Publisher and CEO of the ClickZ Network, "We are building a business to business network of online resources focused on internet advertising, marketing and commerce. WMO's substantial content archive, written with attitude, from an 'in-the-trenches' point of view is a perfect fit."
Who's Marketing Online has also redefined its' editorial focus, offering five daily tracks for online marketing professionals: Media Buying, Media Selling, International Online Marketing, E-Commerce and Site Publishing. "Each track will have it's own base of subscribers" said Ann Handley, Editor in Chief of the ClickZ Network. "These are the topics our readers are most hungry for greater information on. We hope to be the source they turn to for the information they need."
