CNN CustomNews Celebrates First Anniversary
Posted on June 17, 1998CNN.com/CustomNews, a joint venture between CNN Interactive and Oracle Corp. that provides free, personalized news via the Web, celebrates its first anniversary this week, with nearly 400,000 registered subscribers. The CNN CustomNews online service merges CNN's worldwide newsgathering resources with Oracle's technology to pinpoint and deliver news based on an individual's unique preferences.
During its first year, the site, which now serves more than 700,000 page impressions of individually configured information each day, had more than 75 software and design improvements, many of them inspired by users' suggestions. Visitors to the website may now choose from 2,200 separate news categories, an increase from the 400 categories which originally existed when CNN CustomNews initially launched. The categories are fed by input from more than 100 sources, including CNN's 32 worldwide news bureaus and 700 broadcast affiliates, international wire services and many other general interest and business publications.