CNN Takes Equity Stake in New IDG Online Company
Posted on May 26, 1999The CNN News Group and IDG have entered into a multi-tiered marketing and strategic alliance. The alliance includes a weekly technology television program featuring IDG-branded program segments, online content exchanges, advertising and co-branding.
"We are pleased that the online commitment between CNN and IDG has successfully grown into this new broader alliance between our two organizations," said Tom Johnson, chairman, president and CEO, CNN News Group. "Developments in technology have an ever increasing impact on CNN's audience, and this relationship with IDG allows us to create the most compelling and meaningful technology news content. With CNN available to 800 million people in 212 countries around the world and with IDG publishing more than 500 media products in 75 countries, this is a partnership of two truly global companies. We look forward to expanding this relationship across multiple media and internationally."
"As IDG looks to extend its reach to technology buyers via television and the Web, CNN is an ideal partner," said Kelly Conlin, president and CEO, IDG. "Our companies are uniquely well-matched in their global reach, commitment to editorial excellence, and high quality audiences."