CODE.tv Relaunches as LX.tv

Posted on November 26, 2006

Lxtv lifestyle televisionCODE.tv is relaunching as LX.tv in a move to brand itself as a broadband lifestyle network. LX.tv has hired MTV News correspondent SuChin Pak to host a show called "Drinks with LX.TV" which will feature in-depth interviews with key media, arts and entertainment figures. A recent press release says they have had over 100,000 visitors to the website.
"Our relaunch as LX.TV Lifestyle Television reflects LX Network's ability to reach affluent Americans with quality programming fitting their lifestyles," said LX.TV CEO Joseph Varet.

Pak comes to LX.TV from MTV News, where she has been since 2001 and remains a correspondent. Over the years, she has interviewed everyone from Mariah Carey and P. Diddy to Mary J. Blige and Fred Durst. "Drinks With" will kick off with interviews with satirist Mo Rocca, Star Magazine editor-in-chief Bonnie Fuller and "Project Runway" personality Tim Gunn. The network will continue to evolve its programming looking to develop additional talk and reality-based segments.

"Since our launch four months ago, we've been innovators in broadband television. Over 100,000 visitors have come to the site to watch their daily dish of stylish, hip coverage of what is new and exciting," added LX.TV chief creative officer/executive producer Morgan Hertzan. "We pride ourselves in being one-of-a-kind and are at the forefront of broadband programming," Hertzan said. "I can't think of anyone better to host the first broadband talk show then SuChin Pak. Millions of television viewers see her every day, and we are excited to be producing this internet talk show with her."
LX.tv has several channels and the layout of the site makes it very easy to switch between videos. It is probably a smart move for LX.tv to brand itself as a lifestyle network and target a more general audience. The Internet is already quickly filling up with tech-related podcasts and vlogs.