Conde Nast Shutters Blog Network Few Knew Existed
Posted on December 18, 2008Conde Nast is shutting a network of unknown blogs that included Elastic Waist, Product Fiend and Daily Bedpost. A lack of promotion is likely the reason few had heard of these blogs. The network was created by Susan Kaplow, director of syndication and development for Conde Nast.
AdWeek reports that the site launched in fall 2007 and contain contain created by a small staff and freelancers. It looks like it was a test by Conde Nast. We kind of like the name of Product Fiend for a product blog. Elastic Waist was a blog about weight and diet news.
Kaplow told AdWeek, "This blog network was a valued experiment. It was growing and doing well at syndication but we can no longer continue to support it in this environment."
This was definitely a blog network that few had heard of. A lot of the Conde Nast publications now have blogs but this little network was unrelated to those blogs. Conde Nast has also shuttered a social network for girls at Flip.com. The domain now forwards over to teenvogue.com. There will be lots of little blog networks and social networks that were run as experiments closing as media companies can't bear the costs during this recession.