Cox Interactive Media Surfs into Southern California

Posted on August 22, 1997

Cox Interactive Media (CIM) announced the opening of its Orange County Interactive Studio. Designed to provide the Orange County community with unique online opportunities for information and interaction, CIM's Orange County Studio will create city and specialty sites with content tailored specifically to the needs and interests of the area's online users. In addition, the studio will work in tandem with Cox@Home in Orange County to make localized information available via high- speed, cable Internet access with unprecedented speed, digital video and sound, vivid animation and 3D graphics.

As manager for the Orange County Studio, Braxton Jarratt is leading the studio in its efforts to build specialized online content. Jarratt brings a wealth of experience in new media to CIM. Prior to joining CIM, Jarratt created and managed interactive publishing divisions for two major media and technology companies, including New Times, Inc., one of the nation's largest publishers of major metropolitan newsweeklies. Jarratt has also formed and managed content deals with America Online, Yahoo and other national online brands.

"I am thrilled to work in an organization with such strong links to its local communities. Because of our ties with Cox-owned media, we have a great advantage in building successful city and specialty sites," said Jarratt. "I'm really looking forward to presenting the local community with Web sites that are truly compelling and tailored specifically to the Orange County community."

Peter Winter, president of CIM, sees the Orange County market as a natural fit for the company. "Orange County is a perfect match for Cox Interactive Media. The large online community in the area will benefit from CIM's ability to provide them experiences they will not find anywhere else on the Web," said Winter. "We look forward to partnering with other Cox-owned media in the area to create sites characterized by a 'locals-only' flavor with dynamic and robust content."



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