CXO Media Aims New Magazine at Chief Marketing Officers
Posted on April 9, 2004
CXO Media Inc. announced it will launch a new magazine dedicated to the nation's chief marketing officers (CMOs). In September, the company will launch CMO magazine, preceded by the debut of its companion website, CMOresource.com in June.
According to CXO Media President and CEO, Walter Manninen, "the economy is turning around but corporate demands on marketing executives, cross industry, are not letting up. Their directive is to capture consumer loyalty, market share, and continue to justify expenditures. Plainly stated, CEOs are demanding CMOs forecast marketing initiative ROI and then prove the money they spent brought dollars into the company."
Content for CMO magazine and CMOresource.com will be devoted to bringing marketing chiefs the latest resources and technologies to support and maximize the results of their initiatives. The magazine will cover the many disciplines in the marketing suite (e.g., marketing governance, advertising relations, promotion, and budget/salary trends).
"Unfortunately, the results of many marketing programs, whether advertising, direct marketing, market research or public relations can be tricky to measure. This is an age-old challenge for the marketing profession and a premise for both the new monthly magazine and the website," said CXO Media's Editorial Director Lew McCreary.
CMO magazine will reach its target audience via a combination of telemarketing to Global 2000 companies, direct mail, and online marketing. Circulation will be controlled with CMO magazine offering free subscriptions to 25,000 qualified readers at launch. Paid subscriptions will be available at a cost of $65/annually for those who do not qualify to receive a free copy of the publication. The oversized magazine will be saddle-stitched and aims to have an average of 64-pages plus covers per issue with a target 50/50- ad/edit ratio. CMO magazine will have a trim size of 8-3/4" x 10-7/8". The cost of a black & white ad page will be $7,900; four-color full page: $10,800.
CXO Media has several other products for corporate officers including the 1987 publication CIO, launched for chief information officers (CIOs). In 1995, the company debuted CIO.com. In April 2002, the company launched CSO magazine and its accompanying website CSOonline.com for chief security officers (CSOs). CXO Media is a subsidiary of International Data Group (IDG).