Donald Trump Teams With Ocean Drive For New Trump Magazine
Posted on September 30, 2007
Donald Trump is launching (for the third time now) a Trump magazine. The last version of the magazine was called Trump World - more details on that failed title here. The new luxury lifestyle glossy called Trump Magazine will start out as a quarterly magazine.
The magazine is being billed as a men's luxury glossy magazine. It will target "upwardly mobile, intelligent men who appreciate the best out of life."
Trump says in a statement, "I am pleased to be working with my friend and publishing veteran Jerry Powers on the launch of Trump magazine. I know that with Ocean Drive’s reputation as a leading luxury magazine and its strong editorial and advertising team that this partnership will be a success both in terms of quality and sales."
A New York Times article about the new Trump magazine says it will begin with a circulation of 100,000. The New York Times says the magazine will be devoted to "ways to spend a great deal of money." But DM News says the title will "focus mostly on fashion and home-design." The description in the Times article sounds a lot more Trump-like.
Ocean Drive Media Group is Trump's partner on the new magazine. They have experience with small circulation luxury titles including Ocean Drive Magazine and Vegas Magazine. The Daily Intelligencer calls Ocean Drive the "the nation's premier purveyors of wealthporn" so they sound like a good match for Donald Trump.
Trump Magazine will debut on newsstands over the Thanksgiving weekend. Ocean Drive will be publishing the title from their offices in Miami. The quarterly magazine will be sold for a price of $5.95 which seems lowish for a luxury title. On the low price blogger Rex Hammock writes, "$5.95 seems awfully cheap for readers who don't have to ask how much it costs." In November we will find out if Ocean Drive can make a Trump magazine that lasts. If it doesn't Donald Trump has plenty of other projects going on like a rumored Monopoly-like reality-tv show.