Dr. Marty Becker Joins Petopia.com as Chief Bond Petopian

Posted on November 12, 1999

Petopia.com, an online pet store, has announced the appointment of veterinarian and author Dr. Marty Becker as their Chief "Bond" Petopian. As Chief "Bond" Petopian, Dr. Becker's serves as the key evangelist of the Million Pet Mission, launched in October 1999 Dr. Marty Becker is the co-author of the bestselling pet book, "Chicken Soup for the Pet Lover's Soul" (HCI Books). His new book, "Chicken Soup for the Cat & Dog Lover's Soul" (HCI Books, Oct'99) debuted on the New York Times Best Seller's List at number five.

"Dr. Becker is recognized as a leader in both the veterinary and consumer sectors and we are thrilled to have him on board," said Andrea Reisman, CEO and co-founder of Petopia.com. "Marty is singularly focused on unifying and energizing diverse individuals, groups, corporations and organizations to create positive change for both pets and people."

Petopia.com co-founded the Million Pet Mission with Dr. Becker in October 1999, and are joined by leading animal organizations including The ASPCA, Petfinder.org, PETCO, The Doris Day Animal League, The Amanda Foundation and many others. This partnership revolves around three core initiatives: preventing unwanted pets from being brought into the world by supporting spay and neuter programs; slowing the inflow of pets into shelters by focusing on behavioral issues and providing information on pet care; and through online rescue efforts, turbo-charging the outflow of pets from shelters into loving homes.