EMAP Petersen and NFL Properties Launch NFL Insider Magazine

Posted on August 9, 1999

EMAP Petersen, Inc. and NFL Properties, Inc. have announced the debut of NFL Insider Magazine, with a guaranteed circulation of 1 million, at the Pro Football Hall of Fame in Canton, Ohio. The 180-page preview issue features Terrell Davis of the Denver Broncos on the cover and covers the teams, players, coaches, and strategies that promise to make news during the upcoming season.

"Team-by-Team" Scouting Reports provide an inside assessment of the strengths and weakness of each NFL club. "The Buzz" section provides developments and perspectives from around the league. In "Buzzwords", players such as Jason Sehorn and Chris Claiborne talk about their lives on and off the field. Former NFL stars-turned-broadcasters Boomer Esiason and Matt Millen express their sometimes-differing viewpoints in "Oh Yeah, Sez Who?" The "NFL All Access" section provides a behind-the-scenes look at strategy, statistics, and NFL officiating. In "Memory Lane", readers are invited to rediscover memorable players and games from earlier eras. And columnist Scott Ostler closes the magazine with his column "Parting Shots".

James D. Dunning, Jr., chairman and chief executive officer of EMAP Petersen, Inc., says, "With the addition of NFL Insider to our current lineup of sixteen sports titles, Petersen dominates the newsstands and delivers the sports fans to our advertisers as no other sports publisher does."

John Wiebusch, the magazine's editor-in-chief, brings more than 28 years of NFL experience as the creative force behind a dozen magazine titles and hundreds of books. Wiebusch commented, "Without question, NFL Insider is the most exciting and challenging venture in all my years of producing NFL publications. We want to offer a consistently fresh and innovative look at the most popular sport in America. We want to entertain and educate while taking readers behind the scenes of the game. And with the largest library of pro football photography on the planet, we guarantee the 'Wow!' factor will be a part of every issue."