Fawcette Technical Publications Announces Enterprise Development Magazine

Posted on October 1, 1998

Fawcette Technical Publications (FTP), an independent publisher of technical information on programming, has announced the launch of Enterprise Development. The new magazine will be addressing the application architecture and development process issues facing managers of enterprise-class application development on Windows NT and other enterprise platforms. Enterprise Development will launch in mid-October and publish monthly in 1999 with a circulation of 70,000. Enterprise Development goal is to help professionals create the blueprints and perfect the process used by their teams of programmers to build enterprise applications.

"Enterprise development managers told us they were skimming half a dozen magazines without getting much information that helped them architect applications, make their teams of programmers more productive, or improve software quality," said Kevin Strehlo, publisher and editor-in-chief of the new magazine. "Enterprise Development is devoted to providing this group with practical, in-depth information on the components, middleware, servers, development tools and best practices their teams should use. Our readers also need to know which mission critical applications NT is ready to support and when they need to deploy on Unix or another platform. Advertisers who are trying to reach this specialized audience will find Enterprise Development the best medium for their message."

Cynthia Morgan, editor, added: "Readers made it clear that they wanted the inside track on new Microsoft NT technology, covered with sufficient detail to be useful for a technical manager, but minus the hype. They wanted to hear what works from the people who've tried to build cutting-edge enterprise applications on NT. So we're dedicated to helping NT pioneers tell our readers what worked and how, which means covering Unix and CORBA and Enterprise Java Beans, or mainframe terminal emulation in a browser, right alongside the hottest new NT technology from Microsoft and its partners."