FirstEntertainment.com Announces Addition of Latin American Portal

Posted on July 26, 1999

FirstEntertainment.com has announced the addition of their soon to be released Latin Entertainment Portal. FirstEntertainment.com is a multimedia Internet entertainment company with divisions or subsidiaries in the area of comedy clubs, radio stations, Internet gaming and e-commerce.

"First Entertainment's New Latin American Portal will truly enhance our available advertising opportunities by more than doubling the sellable advertising geography," states Robert Fuchs, Director of Sales and Marketing for First2Market Development. "We are very excited about this new addition to the FirstEntertainment properties," continues Fuchs.

According to Nazca Saatchi & Saatchi the number of users in Latin America are expected to increase from 7,000,000 users at the end of 1997 to 34,000,000 users by the end of 2000. In Latin America, 20% of the population controls an estimated 65% of the overall buying power. Nazca Saatchi & Saatchi also reports that 90% of Latin American internet users are from upper and middle socioeconomic classes.

"We plan to re-broadcast Hispanic TV and Radio programming in addition to bringing popular Latin American periodicals online. The Company has built several popular Hispanic entry places and assisted the South Florida markets with business development online. The Company plans to continue to work with Hispanic Companies, Vendors, Surfers, and Users in creating stickiness and successful revenue models," states A.B. Goldberg CEO and President of FirstEntertainment.com.

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