GourmetMarket.com Teams With Great Chefs To Offer Broadcast Content Online
Posted on March 29, 1999GourmetMarket.com, an Internet commerce site for premium food and wine products, announced a partnership with Great Chefs Television, to license Great Chefs' content to GourmetMarket.com, including text, pictures, audio and streaming video for the Internet.
Under the terms of the agreement, GourmetMarket.com assumes the Internet rights to Great Chefs' culinary content, enabling the company to use or to license it to GourmetMarket.com partners or another online third party. Airing daily on the Discovery Channel, Great Chefs features world renowned chefs cooking on location in their own restaurant kitchens.
"Great Chefs has millions of viewers who are food and wine lovers," said Chanan Steinhart, CEO and president of GourmetMarket.com. "We anticipate that many Great Chefs viewers are looking for a place to purchase premium food and wine on the Internet and expect that this partnership, coupled with our current presence on leading Internet portals, will increase GourmetMarket.com traffic and commerce."