Harcourt General's Publishing and Educational Services Subsidiary Rebranded as Harcourt, Inc.

Posted on March 31, 1999

Harcourt General, Inc. has announced that the name of its wholly owned publishing and educational services subsidiary, which has been known as Harcourt Brace & Company since 1993, has been changed to Harcourt, Inc. as part of a comprehensive rebranding campaign designed to strengthen its position as one of the world's premier lifelong learning companies.

"This effort is much more than a company name change, and it is not simply a corporate identity project," said Brian J. Knez, chief executive officer of Harcourt, Inc. "By uniting our education, training, assessment, and professional information businesses under a common identity, this multifaceted rebranding campaign allows us to leverage our brand recognition across the broad spectrum of learning markets in which our businesses are established leaders. Because the combination of our companies provides full-service anytime, anywhere, multimedia, knowledge-based solutions for people of all ages, we believe our new Harcourt brand will be globally recognized as synonymous with high-quality lifelong learning."
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