Harry Potter & the Order of Searches

Posted on June 13, 2003

It's been three years since the release of Harry Potter and the Goblet of Fire, the fourth in the popular children's book series, and judging by the searches on Yahoo! Search, the magical spell remains unbroken. With the release of the fifth book due out in several days (June 21st), Yahoo has released some of the most popular and most interesting Harry Potter related search keywords and phrases entered into its search engine.

When the fourth book launched in 2000, 62 percent of Harry Potter related searches were performed by those age 12 and under compared to just 10 percent in the 13-17 age group. With the debut of Harry Potter and the Order of the Phoenix just around the corner, searches across all age levels have increased, with the number of searches in the 13-17 age bracket almost tripling to 29 percent, indicating that the Harry Potter phenomenon has only strengthened its appeal beyond just young readers.

Some interesting Harry Potter search terms seen on Yahoo! Search include: The top related searches to Harry Potter and the Order of the Phoenix are: