HGTV and Martha Stewart Living Sign Programming Agreement

Posted on July 18, 2001

Home & Garden Television (HGTV) and Martha Stewart Living Omnimedia, Inc. announced that they have signed a two-year agreement to bring Martha Stewart Living television programming to the 24-hour cable network beginning in October 2001.

Under the agreement, MSO will produce two new daily half-hour series, from Martha's Home and from Martha's Garden, totaling 140 half-hour episodes composed of programming from the nationally syndicated television show, Martha Stewart Living. from Martha's Home, scheduled to premiere Monday, October 8, will be a series that will offer home decor and craft projects, and from Martha's Garden, scheduled to premiere in the first quarter of 2002, will be a series that will focus on both indoor and outdoor garden projects. The agreement also provides for MSO to produce three one-hour specials that will similarly be created from segments from the Martha Stewart Living television show.

``More and more, HGTV is becoming the premier cable venue for experts in the home and garden category,'' said Burton Jablin, president of HGTV. ``The fact that an international authority like Martha Stewart has joined our programming lineup is a crowning example of that position.''

``As both teachers and leaders of 'how-to' programming MSO is delighted to be associated with HGTV. The network is perfectly suited to reach all decorators, gardeners and crafters who desire to learn and be inspired,'' said Martha Stewart, Chairman and CEO, Martha Stewart Living Omnimedia, Inc. ``This synergy fits into our plan to continue to expand our partnerships with leading and diverse media outlets to reach the widest possible audience.''

Martha Stewart Living Omnimedia, Inc. is an integrated content company consisting of publishing, internet, direct commerce, wedding registry, gifts and television operations. HGTV is wholly owned by The E.W. Scripps Company, which also operates the Food Network, Do It Yourself (DIY) network and Fine Living, a new network to launch in early 2002.